I was reading a great article in MediaPost by Michael Bollinger around the marketing capabilities of Twitter for targeting consumers by CPG (and retail) brands. What struck me is the targeting power that can be leveraged via that social channel. Also, with IBM’s partnership with Twitter, I think brands have unprecedented opportunity to derive the […]
Twitter can be an effective Retail demand signal for CPG: 3 key insights that will help drive better decision making.
Twitter data goes beyond social listening toward driving actionable insights that yield business results. Twitter is like no other data source in the world. It is a real-time, public, conversational and global information platform where voices from around the world are speaking about every topic imaginable. Through our client engagements, IBM and Twitter have identified […]
Business decision making will never be the same… Twitter and IBM join forces IBM and Twitter announce a landmark partnership to help inform every business decision. Twitter represents the public pulse of the planet. Coupled with IBM’s industry-leading cloud-based analytics, customer engagement platforms and consulting services, together we have the potential to transform how businesses and […]
McKinsey: Understanding social media in China. No Facebook No Twitter No YouTube ow.ly/aPFdd What ways have you seen brands manage social channels in China?
In a recent article in the Economist, A market for Social Media Data. a review of how companies are starting to provide analyses of their social media data to others, such as consumer products companies, is summarized. While a good review of wher...