social

Data Is Fashionable

The fashion industry has experienced extreme change in recent years. The veneer covering the industry is slowly peeling away and exposing the industry to the consumer more directly, with smartphone content generated up and down every runway at Fashion Week and shared across the world in moments. The way technology has changed the relationship between […]

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Time to get Engaged! Changes in Branding and Marketing Strategy.

  Marketing and Branding has been changing significantly over the past 10 years! Not too long ago the backbone of a marketing campaign was a strong Media Plan which usually had a significant TV campaign at its core. The Media Plan was a result of stringing together campaigns in different media, which had the goal […]

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Robots and Watson are here, OH MY!

I just published a post on the National Retail Federation trade show in New York. Let me know what you think!!!   https://www.ibm.com/blogs/insights-on-business/retail/robotnrf     Read my blogs on LinkedIn at https://www.linkedin.com/today/author/6343514 OR visit me at https://www.linkedin.com/in/michaeltdobbs      

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So what’s up? Ask Watson!!!

A few weeks ago IBM launched a new app in the Apple App Store called Watson Trend. (You can also find it in the Android App Store!). OK, you know I work for IBM, and I’m biased, BUT this is really COOL. Watson ‘reads’ the internet to check what is trending on blogs, social media, […]

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Retail CPG “Buy Button” Gains Support in 2015 from Major Tech Companies

Although the space initially is getting a bit crowded, the opportunity for CPG brands and Retailers to promote their goods via a “Buy button” on numerous sites is gaining steam.  Laurie Sullivan wrote a good piece in SearchMarketinDaily that highlight some recent moves and companies that are supporting this activity.  I think this is a virtually […]

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How can infusion of local market data create new consumer insights? See this new Consumer Journey Map!

The new Consumer Insights and Engagement journey map is a business use case scenario story board that describes how a disassociated shopper can be nurtured to become a loyal brand enthusiast. Your organization can capitalize on relationships with leading social media capabilities from Twitter, Facebook and the Weather Service to take advantage of the timely […]

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IBM consumer products solutions guide !

IBM consumer products solutions guide This guide provides a quick overview of the solutions IBM offers aligned to the four “imperatives” facing the consumer products industry–to deliver a smarter consumer experience, develop smarter channel collaboration, build smarter supply networks and drive smarter operations. http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=RG&infotype=PM&htmlfid=CPO12345USEN&attachment=CPO12345USEN.PDF

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Most Consumers Do Not Care About CPG or Retail Brands. Really?! Did anyone tell the Brands?

OK, I cannot or don’t want to believe the findings in this article by Maarten Albarda in MediaPost, that among others, “in the U.S., only 5% of brands would truly be missed by consumers… globally about 75% of brands would not be missed, with about 25% as meaningful to consumers.”  Wow!  That doesn’t say much […]

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Looking for Profitable CPG Growth? Look at some great Case Studies here…

We just published a great new resource for CPG / FMCG companies to leverage to see how other organizations around the world are building their business profitably in this volatile consumer environment.  Please take a look at our new Consumer Products Industry Solutions Guide and see how your organization can implement these best practices. Read […]

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Engage:Teens… The 2015 Retail Shopper Revolution. Look at the CPG Evolution here…

A good blog by Melanie Shreffler in Engage:Teens describes they way young people shop today. This article confirms much of what we suspect in the shopping habits of many young consumers.  I think CPG Brands and retail merchants should stay close and listen to these consumers’ social chatter and leverage the analytics tools available today […]

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“Marketing CPG: The Art Of Making An Impact Through Video Content”. How Brands and Retail can optimize…

A recent study highlighted in this article by Bex Bartolo Wicks shows that CPG brands own the majority of YouTube impressions.  I think the wide audience this channel commands is a key factor in gaining awareness for brands far beyond traditional vehicles, even other social channels. Please read and share your thoughts on how brands […]

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86% of Consumer Goods Apparel Retailers are on 4 Social Channels

A Research Brief from MediaPost by Jack Loechner shares some findings from a recent study that the vast majority (86%) of retailers are on Facebook, Twitter, YouTube and Instagram.  Should CPG Brands migrate to the same four channels?  My guess is that I think they already have.  Does it even matter to go beyond those […]

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