Marketing

Robots come out of the AI winter to give brands a hug

Image of Robby the Robot from the film ‘Forbedden Planet’ from Wikipedia When I write about robots, what image does that conjure for you? For many I am sure it will be one of the many science-fiction “mechanical men” such as Robby the Robot from the 196 film “Forbidden Planet” or for those of my […]

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Analytics ain’t nothing but cognitive misspelt

A short history of analytics In the late 1700s, William Playfair invented the bar and pie charts and in doing so created a new discipline that we all benefit from today: statistical graphics.  When we talk of “analytics” and “business intelligence” we are all following in his footsteps.  Every time we look at a brand […]

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Who needs a new iPhone?

  No, really…WHO?  On September 7 Apple announced its new iPhone 7.  Now a few years ago, this would have been a huge global event… Loyalists would have been camping out in front of their Apple store over night to be “the first.”  Apple launched the SmartPhone industry and in so doing really did change […]

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Who Needs A Digital Marketing Team?

Working as a consultant I get to see many different organizations and structures.  There are many similarities, and some differences.  In Marketing Organizations, many companies have teams dedicated to Brands and other teams dedicated to Marketing Capabilities such as Digital Marketing, Media, CRM, or eCommerce.  One of the key reasons companies will take this structure […]

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Gamification: Do You Want To Play A Game?

Gamification: do you want to play a game? I was talking to my daughter about learning German.  I speak German, and she wants to learn.  6 months ago I bought her a program that is supposed to teach her German.  Candidly, I didn’t think she was using it.  A few days ago I asked her […]

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I Don’t Want To Talk To You! (Letting The Consumer Drive Your Engagement)

  I was in a meeting recently discussing how the development of a new app is going to change a client’s business.  Consumer will be able to choose HOW and WHEN they want to engage with the brand (brand engagement), doing it on their terms.   We joked about using the message that you don’t have […]

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Time to get Engaged! Changes in Branding and Marketing Strategy.

  Marketing and Branding has been changing significantly over the past 10 years! Not too long ago the backbone of a marketing campaign was a strong Media Plan which usually had a significant TV campaign at its core. The Media Plan was a result of stringing together campaigns in different media, which had the goal […]

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Here comes the Wiener Mobile!

  You’re driving down the road trying desperately to avoid road rage. You look up and what do you see … a HUGE hot dog on a bun DRIVING in front of you. It seems like it must be 2 cars long! OK, what are you thinking when you see it? Are you thinking about […]

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Best Super Bowl Advertising???

  What makes a great ad? What makes a great SUPER BOWL AD? 2 very different questions. All of my friends know I’m ‘The Marketing Guy,’ and many know that the main reason I watch “The Big Game” is for the ads. So as a result, I tend to get many calls and emails after […]

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Who are you? I really want to know!

  Loyalty Programs and Personalization all require data…good data…personalized data. If your organization doesn’t have good personalized data, then it’s really hard to develop a good Loyalty Program. Some companies (and industries) tend to have good data. Retailers often have very good data on what their consumers spend. BUT Consumer Products Goods (CPG) Companies tend […]

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New Product Nightmare

I recently bought a new set of Bluetooth headphones. I like the set I have, but I needed a different set for when my first set is charging. My new ones cost less…such a deal! BUT now that I’ve used them for a few days, they’re just not as good. The sound is OK, but […]

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It’s not about you!

It’s not about you! Or You’re so vain, you probably think this brand is about YOU!   In 1987 I was an Associate Product Manager top Consumer Products company. I was in the boardroom presenting plans for a new personal care product. Just as I began, a very respected officer of the company said: “Well […]

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