shopper

NRF 2016 – what was hot and what was not

Well NRF 2016 is over, and I managed to escape from New York just before the snow arrived (link). For those of you that don’t know what NRF is, it is the annual National Retail Federation conference held in New York and it attracts over 20,000 people each year (NRF). Depending on your temperament it’s […]

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Former FBI official says mobile devices most targeted by hackers. Huge vulnerability for Retail and CPG brands, potentially.

As I read more and more about cybersecurity threats, I think about how most consumers use their mobile devices with virtually no concern about security beyond a typical screen lock password, at best.  Now an article in BankInfoSecurity by Tracy Kitten brings to light the threats on mobile payments.  Retailers and CPG brands need to […]

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Location Tracking is real in 2015 for CPG and Retail Marketing

A great article in MobileMarketingDaily by Steve Smith discusses how location technology is now linking with other marketing tools.  I think consumers are proving to opt in more often than not, so security and privacy issues are being mitigated properly with the majority of shoppers, thankfully.  Take a read and please share your thoughts.   […]

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Most Consumers Do Not Care About CPG or Retail Brands. Really?! Did anyone tell the Brands?

OK, I cannot or don’t want to believe the findings in this article by Maarten Albarda in MediaPost, that among others, “in the U.S., only 5% of brands would truly be missed by consumers… globally about 75% of brands would not be missed, with about 25% as meaningful to consumers.”  Wow!  That doesn’t say much […]

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Looking for Profitable CPG Growth? Look at some great Case Studies here…

We just published a great new resource for CPG / FMCG companies to leverage to see how other organizations around the world are building their business profitably in this volatile consumer environment.  Please take a look at our new Consumer Products Industry Solutions Guide and see how your organization can implement these best practices. Read […]

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Engage:Teens… The 2015 Retail Shopper Revolution. Look at the CPG Evolution here…

A good blog by Melanie Shreffler in Engage:Teens describes they way young people shop today. This article confirms much of what we suspect in the shopping habits of many young consumers.  I think CPG Brands and retail merchants should stay close and listen to these consumers’ social chatter and leverage the analytics tools available today […]

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mCommerceDaily: 59% OK with Trading Retail In-Store Location for CPG Deals

Another great piece in mCommerceDaily by Chuck Martin talking about the comfort level of shoppers to opt in to geolocation technologies in retail stores.  This is more proof that CPG Brands and merchants, alike can feel free to generate compelling programs for shoppers and they will want to be a part of them, even if […]

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It’s official: 2015 will be the Year of the Millennials.. outnumbering Baby Boomers!

As a Baby Boomer, I’m excited that I am no longer in the most massive major consumer demographic.  We Boomers have been targeted for too many years!  Thankfully, millennials will be taking the spot light from us, if MediaPost has it right.  They state, “It’s expected that 2015 will be the year Millennials outgrow Baby […]

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Consumers slow to warm up to digital Retail wallets for CPG so far in the U.S.

Although an article in Gallup by Daniela Yu and Beth Youra states, “Only 13% of U.S. adults have a digital wallet on their smartphone“, that number actually seems high in the U.S.  I’d bet that most of those 13% don’t even realize they have the app!  Internationally, I see wider adoption of digital wallets faster than […]

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Mobile Retail CPG Coupon redemption skyrocketing 141%. The key is omnichannel.

Research is showing huge gains in coupon redemption in a variety of channels.  Traditional redemption has been low… 5% or less.  Now we are seeing innovative retailers and CPG brands offering coupons online and giving the shopper the opportunity to save the coupon to their phone.  I think this multichannel, or really omnichannel approach is […]

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Retailers Getting 47% of Mobile Sales via Apps. Can CPG Brands collaborate better?

A great article by Chuck Martin in MediaPost shows some new findings that almost half of all mobile sales revenue is generated by merchant apps.  I think this proves that the collaboration opportunities for CPG / FMCG Brands are virtually limitless.  Further, for all online transactions, mobile is expected to rise to 40% globally.  Brands […]

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MarketingCPG: “Shopper Marketing Is Hit Or Miss With Millennials”. Are Brands responding?

An interesting insight is in this article by Julie Quick on why shopper marketing may of may not be hitting the millennials target.  Although we all hear of how connected millennials are today, almost a third of this consumer group are actually disconnected from shopper marketing, almost completely.  I think this presents nothing but upside […]

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