eWeek Survey: Cybersecurity execs are less appreciated by senior leaders. Why the CPG and Retail CISO matters!
So, as I’m reading this article in eWeek By Nathan Eddy and it got me thinking about how agile CPG Brands and Retailers need to be with cybersecurity and the decision making authority of the relatively new position of the Chief Information Security Officer. The survey in this great post shows that the relative level […]
We just published a great new resource for CPG / FMCG companies to leverage to see how other organizations around the world are building their business profitably in this volatile consumer environment. Please take a look at our new Consumer Products Industry Solutions Guide and see how your organization can implement these best practices. Read […]
How good is Mobile Advertising if it isn’t Secure? Retail and CPG see almost $1 billion in Mobile Ad Fraud in the U.S.
A post in MobileMarketingDaily by Ben Frederick shares some staggering statistics on the fraudulent use of mobile advertising in the U.S. A new study reveals that mobile ad fraud is expanding virtually as quickly as mobile adoption is, and I expect this to continue internationally. What can CPG and Retail do to combat this? Please […]
A CPG or Retail Consumer Insights and Engagement journey map is a business use case scenario story board that describes how a disassociated shopper can be nurtured to become a loyal brand enthusiast. Brands and merchants can capitalize on relationships with leading social media capabilities from Twitter, Facebook and even the Weather Company to take […]
There was a great discussion with top European companies during the recent IBM Agribusiness Conference at Expo Milano 2015. It’s clear now that Data has become the new natural resource to improve Agribusiness effectiveness and productivity, and Big Data is making real-time systems of insights possible in order to drive better prediction of harvests, yields […]
A good blog by Melanie Shreffler in Engage:Teens describes they way young people shop today. This article confirms much of what we suspect in the shopping habits of many young consumers. I think CPG Brands and retail merchants should stay close and listen to these consumers’ social chatter and leverage the analytics tools available today […]
Another great piece in mCommerceDaily by Chuck Martin talking about the comfort level of shoppers to opt in to geolocation technologies in retail stores. This is more proof that CPG Brands and merchants, alike can feel free to generate compelling programs for shoppers and they will want to be a part of them, even if […]
IBM Sees The Next Phase Of Search. CPG and Retail companies could leverage for deeper consumer insights
An article in SerchMarketingDaily by Laurie Sullivan shares some upcoming capabilities for tools to drive the next level of search for marketing and advertising. The cognitive technology involved in future search tools is a sweet spot for IBM. I cannot believe that CPG Brands and Retailers could not optimize their promotional spend via deep consumer insights […]
As a Baby Boomer, I’m excited that I am no longer in the most massive major consumer demographic. We Boomers have been targeted for too many years! Thankfully, millennials will be taking the spot light from us, if MediaPost has it right. They state, “It’s expected that 2015 will be the year Millennials outgrow Baby […]
Need Big Data and Analytics Speed? Here’s how to speed analytic applications up to 100 times faster…
IBM | Spark Power of data. Simplicity of design. Speed of innovation. What is Spark? Apache® Spark™ is an open-source cluster computing framework with in-memory processing to speed analytic applications up to 100 times faster compared to technologies on the market today. Developed in the AMPLab at UC Berkeley, Spark can help reduce data interaction […]
Although an article in Gallup by Daniela Yu and Beth Youra states, “Only 13% of U.S. adults have a digital wallet on their smartphone“, that number actually seems high in the U.S. I’d bet that most of those 13% don’t even realize they have the app! Internationally, I see wider adoption of digital wallets faster than […]
Research is showing huge gains in coupon redemption in a variety of channels. Traditional redemption has been low… 5% or less. Now we are seeing innovative retailers and CPG brands offering coupons online and giving the shopper the opportunity to save the coupon to their phone. I think this multichannel, or really omnichannel approach is […]