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Trade promotion summit – good materials online

 IBM was a sponsor and presenter last month at the Promotion Optimization Institute's important industry event The "Predictive: Path to Promotion Optimization Summit.  POI is the key industry body in the world of trade promotion for cons...

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IBM at the “Predictive” Path to Promotion Optimization

  IBM will participate in and present at the "Predictive" Path to Promotion Optimization Summit  taking place November 6-8 in Chicago.  This will include findings from our upcoming Chief Marketing Officer Study, which is t...

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