mobile

Apple To Enable Mobile CPG Ad Blocking. How should Retail and Brands respond? Chat Friday!

I suppose it was inevitable, however an article by Erik Sass in MediaPost talks of Apple enabling mobile ad blocking.  We’re having a Crowd Chat Friday (tomorrow in the U.S.) on “Creating a compelling Brand Experience”.  Please join us at 12:00 PM U.S. ET to talk about this and other topics:  https://www.crowdchat.net/IBMCPGChat Read more: http://www.mediapost.com/publications/article/251804/apple-to-enable-mobile-ad-blocking.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83589

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80% boost to retail in-store visits from CPG mobile ads! Wow!

A new study by mobile intelligence firm NinthDecimal, discussed in VentureBeat by Barry Levine shows that the biggest learning is that on the first day of the mobile ad, physical stores saw an 80% lift in traffic.  That’s impressive, if it’s an accurate statement.  I find it difficult at best to discern from where the […]

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Save the date! CPG CROWD CHAT, Friday, Jun 12th, 12:00 PM – 1:00 PM ET (US)

Save the date! Friday, Jun 12th, 12:00 PM – 1:00 PM ET (US) Crowd Chat:  #IBMCPGChat – http://bit.ly/1FEj3Ca GET SOCIAL AND DIVE IN!  It’s easy and you’ll build your industry connections. Check out our SlideShare post. Join the upcoming CPG crowd chat to voice your opinions on the new age consumer, on what attracts and […]

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60% of large companies used fewer than three mobile apps last year. How to accelerate AppDev?

There is a bit of an adoption crisis with mobile apps happening in many CPG and Retail organizations today.  The challenge is developing apps that targeted users will actually leverage.  And getting them developed quickly.  A new partnership aims to address these issues in a productive way.  Please look at this press release and share […]

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Instagram To Add Direct-Response Ad Formats. Talk about it at the CPG Crowd Chat June 12

According to an interesting post by Gavin O’Malley in SocialMediaDaily, “Working directly with Facebook’s ad department, Instagram soon plans to help brands reach users based on standard demographics and lifestyle interests.”  This is an intriguing opportunity for brands to leverage these channels in new ways. A senior IDC Analyst and IBM CPG Industry Leaders will […]

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TREND: Globally, people spend more than eight hours a day consuming Media. What’s YOUR CPG or Retail Digital Marketing Strategy?!

Around the world, I still see a propensity for many CPG and Retail people relying upon traditional, face-to-face venues for marketing.  However, with the exploosion of digital and the hyper-connected consumer, I think many companies are struggling with the development of and / or the execution of their digital marketing strategy.  Please take a look […]

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Retailing CPG via Mobile Rising, Yet Desktop Is Not Declining in 2015

A great MoBlog post by Erik Sass reinforces the point I made in a recent blog that CPG and Retail marketers must ensure they do not treat mobile strategy in a vacuum.  Desktop is still holding steady in minutes per month usage in a recent study.  I think marketers need to build even more seamless […]

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86% of global retail consumers use more than two channels to complete a CPG purchase

A MediaPost article: “The Role Of Mobile In The Omnichannel Purchase Journey” by Naghi Prasad, shares some impressive statistics.  Reading through this blog make me understand that marketing via mobile should not be done in a vacuum.  Please take a look and share your thoughts. Read more: http://www.mediapost.com/publications/article/250623/the-role-of-mobile-in-the-omnichannel-purchase-jo.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83134 http://www.ibm.com/mobilefirst/us/en/?lnk=bumf

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MobileInsider: “Mobile Retail Marketing Complexity Shouldn’t Scare CPG Brands Away.” Here are some great insights…

With the impact mobile marketing is making globally today, CPG brands and retailers need to launch aggressive campaigns to differentiate and capture the right audience… right now.  A good article in MobileInsider by Alex White covers some of the growing challenges brands (both CPG and retail, for that matter) face with mobile / digital marketing.  […]

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Press Release: IBM Helps CPG and Retail Brands Address Marketing Complexity to Deliver Compelling Consumer Experiences

IBM Launches New Cloud-Based Design & Analytics Capabilities Helping Brands Simplify the Way They Engage with Consumers IBM announced new design and analytics capabilities as a part of the IBM Marketing Cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to […]

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NEW: Twitter enables CPG marketers to hyper-target known purchasers of competitors’ brands. How?!

I was reading a great article in MediaPost by Michael Bollinger around the marketing capabilities of Twitter for targeting consumers by CPG (and retail) brands.  What struck me is the targeting power that can be leveraged via that social channel.  Also, with IBM’s partnership with Twitter, I think brands have unprecedented opportunity to derive the […]

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