OK, I cannot or don’t want to believe the findings in this article by Maarten Albarda in MediaPost, that among others, “in the U.S., only 5% of brands would truly be missed by consumers… globally about 75% of brands would not be missed, with about 25% as meaningful to consumers.” Wow! That doesn’t say much […]
We just published a great new resource for CPG / FMCG companies to leverage to see how other organizations around the world are building their business profitably in this volatile consumer environment. Please take a look at our new Consumer Products Industry Solutions Guide and see how your organization can implement these best practices. Read […]
How good is Mobile Advertising if it isn’t Secure? Retail and CPG see almost $1 billion in Mobile Ad Fraud in the U.S.
A post in MobileMarketingDaily by Ben Frederick shares some staggering statistics on the fraudulent use of mobile advertising in the U.S. A new study reveals that mobile ad fraud is expanding virtually as quickly as mobile adoption is, and I expect this to continue internationally. What can CPG and Retail do to combat this? Please […]
Another great piece in mCommerceDaily by Chuck Martin talking about the comfort level of shoppers to opt in to geolocation technologies in retail stores. This is more proof that CPG Brands and merchants, alike can feel free to generate compelling programs for shoppers and they will want to be a part of them, even if […]
Although an article in Gallup by Daniela Yu and Beth Youra states, “Only 13% of U.S. adults have a digital wallet on their smartphone“, that number actually seems high in the U.S. I’d bet that most of those 13% don’t even realize they have the app! Internationally, I see wider adoption of digital wallets faster than […]
Research is showing huge gains in coupon redemption in a variety of channels. Traditional redemption has been low… 5% or less. Now we are seeing innovative retailers and CPG brands offering coupons online and giving the shopper the opportunity to save the coupon to their phone. I think this multichannel, or really omnichannel approach is […]
Millennials are NOT all alike: 65% Do NOT Purchase via Mobile. Are Retail and CPG Brands capturing that majority?
mCommerceDaily has a great article by Chuck Martin around a fact that I blogged about several months ago here. WIth all the daily hype around mobile, CPG Brands and Retail merchants need to be inclusive in their marketing of those 18 – 34-year-olds whom do not use their mobile devices for purchasing. Thoughts? Read more: […]
“Marketing CPG: The Art Of Making An Impact Through Video Content”. How Brands and Retail can optimize…
A recent study highlighted in this article by Bex Bartolo Wicks shows that CPG brands own the majority of YouTube impressions. I think the wide audience this channel commands is a key factor in gaining awareness for brands far beyond traditional vehicles, even other social channels. Please read and share your thoughts on how brands […]
In a press release IBM announced a new Event Readiness services offering that will enable businesses in industries including retail, banking, telecommunications and manufacturing to prepare for unexpected surges in online traffic and sales. Many consumer purchases today are driven by emotions, which often occur in the spur of the moment. The ability to quickly […]
A great article by Chuck Martin in MediaPost shows some new findings that almost half of all mobile sales revenue is generated by merchant apps. I think this proves that the collaboration opportunities for CPG / FMCG Brands are virtually limitless. Further, for all online transactions, mobile is expected to rise to 40% globally. Brands […]
A great tool is available here to monitor total U.S. online Retail sales, shopping cart abandon rates, and more. It’s fascinating to watch what happens when it happens! See it here: http://ibmbenchmarklive.mybluemix.net/#/realtime/sales
An insightful Research Brief in MediaPost by Jack Loechner brings to light a point of view on some new “Living Services” that the Internet of Things (IoT) is driving. There are several categories of thee living services, including “shopping”. The report states, “Living services will allow retailers to offer less intrusive experiences and move away […]