E-Commerce, Ecommerce, eCommerce, e-commerce… we don’t even know how to spell it yet, but there is little doubt that there is a digital transformation of shopping and the experience well underway. Just 9 years after the first smartphone, we’ve already added m-commerce (or should it be mCommerce) to the vocabulary as one example. With cognitive […]
Gamification: do you want to play a game? I was talking to my daughter about learning German. I speak German, and she wants to learn. 6 months ago I bought her a program that is supposed to teach her German. Candidly, I didn’t think she was using it. A few days ago I asked her […]
Mobility. Once a “Leading Edge” idea, Mobility is now deep in the Main Stream. Every company has some app to engage it’s customers and / or it’s associates. Since joining IBM, I’ve spoken to leadership at many companies about developing and implementing a Mobile Strategy. When developing a Mobile Strategy, one question that […]
If you’ve been reading my blogs recently, you may know that I just bought a new AppleWatch AND I’m slowly learning how to integrate it into my life. So what does this have to do with the IoT? A couple days after I got my AppleWatch, my scale broke and I had to go out […]
I don’t really need an Apple Watch. OK, I’ll admit that I DO always notice when someone ELSE has one. Not envy…more curiosity. WHAT does s/he use it for. It is cool, but is it more than that? Is it useful? My daughter, the “Apple of my eye,” just came home with a really […]
How can infusion of local market data create new consumer insights? See this new Consumer Journey Map!
The new Consumer Insights and Engagement journey map is a business use case scenario story board that describes how a disassociated shopper can be nurtured to become a loyal brand enthusiast. Your organization can capitalize on relationships with leading social media capabilities from Twitter, Facebook and the Weather Service to take advantage of the timely […]
An article in MediaPost by Bryce Johnson acknowledges the huge challenge with getting your brand truly engaged with millennials via mobile. Bryce gives some good, solid tips for effective engagement, and I think CPG and Retail brands could leverage these suggestions to grow their brand value. Please read the article and share your thoughts. Read […]
I am finding that most CPG and Retail executives with whom I speak are struggling to optimize their leveraging of the data they are capturing across their businesses. The challenge arises when execs invest in new technology and “hope” that solves all their issues. Well, as we’ve seen in the past with other business challenges, […]
Former FBI official says mobile devices most targeted by hackers. Huge vulnerability for Retail and CPG brands, potentially.
As I read more and more about cybersecurity threats, I think about how most consumers use their mobile devices with virtually no concern about security beyond a typical screen lock password, at best. Now an article in BankInfoSecurity by Tracy Kitten brings to light the threats on mobile payments. Retailers and CPG brands need to […]
IBM consumer products solutions guide This guide provides a quick overview of the solutions IBM offers aligned to the four “imperatives” facing the consumer products industry–to deliver a smarter consumer experience, develop smarter channel collaboration, build smarter supply networks and drive smarter operations. http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=RG&infotype=PM&htmlfid=CPO12345USEN&attachment=CPO12345USEN.PDF
Study: Banks preparing for uptick in online, mobile fraud. Shouldn’t CPG and Retail Partner with Them?
An article in BankInfoSecurity by Tracy Kitten shares findings in a new study that banks will be significantly increasing their spend on mobile fraud mitigation. I’m curious if CPG and Retail companies could join in this battle more collaboratively. I don’t see them in many banking discussions currently. Isn’t this a natural partnership? Read […]
A great article in MobileMarketingDaily by Steve Smith discusses how location technology is now linking with other marketing tools. I think consumers are proving to opt in more often than not, so security and privacy issues are being mitigated properly with the majority of shoppers, thankfully. Take a read and please share your thoughts. […]