grocery

Robots come out of the AI winter to give brands a hug

Image of Robby the Robot from the film ‘Forbedden Planet’ from Wikipedia When I write about robots, what image does that conjure for you? For many I am sure it will be one of the many science-fiction “mechanical men” such as Robby the Robot from the 196 film “Forbidden Planet” or for those of my […]

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How Fast Does It Need To Be? (eCommerce)

As an Amazon Prime member, I can get most products delivered free on next day delivery.  Over the past months, Amazon has expanded its network of cities that offer free same day delivery.  (And after falling under fire for not expanding this service into poorer neighborhoods, Amazon has now increased it’s “same day footprint” by […]

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Why Manufacturers and Retailers need to cooperate to accelerate local shopping beating online

Recently, Lasetter and Lauster of consultancy Strategy&, have presented in Strategy+Buiness Journal, a very cohesive argument as to why manufacturers and retailers in the grocery industry need to cooperate to address the changing competitive dynamics due to online shopping.  This perspective by Lasetter and Lauster, is backed up by our own research at IBM on […]

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Healthy Collaboration

H-E-B, a Texas grocer, is taking their annual Slim Down Challenge to a new level by making their program, recipients and activities available on-line for free. They hope that this will inspire a significantly greater number of potential shoppers to follow-through on those New Year’s resolutions. For CP companies, collaborating with Retailers through programs such […]

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Will Same-Day Delivery Spell the End of Retail as We Know It?

Great article by Fast Company regarding the potential for same-day delivery in retail. Broad adoption of same-day delivery would radically change the value proposition of traditional big-box retail. Are CP companies ready for same-day delivery? How would same-day delivery change the role of the CP company? http://www.fastcompany.com/3014817/amazon-jeff-bezos

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Supermarket-restaurant partnerships are growing. Why can’t CPG Join?!

Quickservice restaurants are expected to open more branches at supermarkets and convenience stores, according to Nation's Restaurant News. Is there any reason why a CPG company couldn't open a store-within-a-store in a grocer?  This really hasn't...

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Coveted consumers exit the supermarket

Traditional grocers are losing market share, particularly in coveted sections of the population, including Hispanics, baby boomers and shoppers earning more than $100,000 annually, according to SymphonyIRI Group. Although supermarkets are still the...

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Chinese Zodiac, Stock Performance and the art of Analytics

Earlier this year, the Economist, Economist Magazine Tumblr , published an interesting infographic  showing the performance of stocks (returns on equity and stock performance) against years of the Chinese Zodiac.  "this Chinese new year could bring good fortune to stockmarket investors. Between 1900 and 2011, the nine previous dragon years have seen America’s Dow Jones Industrial Average price index increase by an average of 7.7% in real terms."The hypothesis is that Dragon years show better performance than usual, and 2012 being a Dragon year, should see better returns for US stocks.  How does the hypothesis hold? To date, 2012 has been a roller coaster rid with the DJIA flat for the year after swinging up and then down.  That said, the hypothesis might hold since there is still 6 months left to the year. So, what does this have to do with Big Data, Consumer Products and Analytics?  The answer is the art of interpreting analytics results around business events that may seem directly (first or second degree) correlated or even causative, but are simply independent and have overlapping time domains.  For Consumer Products companies this can apply to the complex analytics around determining the effectiveness of various promotion activities for a product. In particular, is the promotion in the digital or social space driving consumer demand or is the more traditional direct (coupon, shelf-display, in-store discount) driving consumer demand or, if both promotions are running at the same time, has a beneficial feed back loop been established where each is driving up consumer demand as consumers tell each other about the promotion (for example, a promotion going viral over Twitter).  If a beneficial loop has been established, then how do I know if I am overspending on traditional promotion rather than taking advantage of the free promotion?  Traditional post-event analysis of the campaign would not provide the insight needed since, by definition, it is run after the campaign is over.  Also, it would not show the impact of consumers self promoting the product over Twitter since that is not part of a traditional campaign effectiveness P&L statement.  At IBM, we believe the solution is combining promotion effectiveness analytics with social sentiment semantic analytics to develop models of what is expected during the multichannel promotion and then use these models to monitor the performance of the promotion while it is being executed, enabling optimization of the promotion across the channels for better effectiveness (sales volume and brand loyalty).  We are working with several different grocery manufacturing clients to further develop our SmartCP solution through execution during promotion campaigns across food, beverage and other grocery products in different parts of the world.  In the process, tuning the semantic models to better understand how consumers speak across blogs, Facebook and Twitter in different languages and cultures, and tuning the promotion effectiveness models for different types of markets.   After all, developing a hypothesis of what might be causing a spike in sales for a product is one thing, it is another to be able to understand what is driving the growth in sales for a product.

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52% of men say they are primary grocery shopper!

More than one-in-three (35%) moms admit dads have had more influence on grocery store purchases over the last few years. And, with 52 percent of dads now saying they are the primary grocery shopper in the household, the po...

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Research: Plenty of food choices in poor urban neighborhoods http://nyti.ms/J7Oaxj

 Research: Plenty of food choices in poor urban neighborhoods http://nyti.ms/J7Oaxj It has become an article of faith among some US policy makers and advocates, including Michelle Obama, that poor urban neighborhoods are food desert...

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“The retail food landscape is changing”

  ‎"The #retail #food landscape is changing," Phil #Lempert says. Is this thecannibalization we've talked about for years? http://www.huffingtonpost.com/phil-lempert/grocery-stores_b_1365395.html 

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