Gamification: Do You Want To Play A Game?

Gamification: do you want to play a game? I was talking to my daughter about learning German.  I speak German, and she wants to learn.  6 months ago I bought her a program that is supposed to teach her German.  Candidly, I didn’t think she was using it.  A few days ago I asked her […]

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I Don’t Want To Talk To You! (Letting The Consumer Drive Your Engagement)

  I was in a meeting recently discussing how the development of a new app is going to change a client’s business.  Consumer will be able to choose HOW and WHEN they want to engage with the brand (brand engagement), doing it on their terms.   We joked about using the message that you don’t have […]

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