ecommerce

e-commerce, we need to talk about e-commerce

E-Commerce, Ecommerce, eCommerce, e-commerce… we don’t even know how to spell it yet, but there is little doubt that there is a digital transformation of shopping and the experience well underway.  Just 9 years after the first smartphone, we’ve already added m-commerce (or should it be mCommerce) to the vocabulary as one example.  With cognitive […]

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Under Armour invests in eCommerce

Industries are changing. Can I get an amen? Under Armour announced today plans to open a massive 1.3 million square-foot distribution and warehouse facility located just outside of Baltimore, Maryland. The behemoth facility, known as the “Sparrows Point Distribution House” will employ approximately 1,000 employees in the Baltimore area and will feature state-of-the-art equipment and […]

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Digital Transformation: Who is in Charge?

The Digital Transformation posts are getting great feedback.  Thank you and keep it coming! Just think of what has happened in the last 16 years: we have the rise of Facebook, Twitter and other social networks. We have pervasive mobile devices, particularly smart phones, tablets and recently wearables. Ecommerce in some categories has become a […]

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How Fast Does It Need To Be? (eCommerce)

As an Amazon Prime member, I can get most products delivered free on next day delivery.  Over the past months, Amazon has expanded its network of cities that offer free same day delivery.  (And after falling under fire for not expanding this service into poorer neighborhoods, Amazon has now increased it’s “same day footprint” by […]

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Who Needs A Digital Marketing Team?

Working as a consultant I get to see many different organizations and structures.  There are many similarities, and some differences.  In Marketing Organizations, many companies have teams dedicated to Brands and other teams dedicated to Marketing Capabilities such as Digital Marketing, Media, CRM, or eCommerce.  One of the key reasons companies will take this structure […]

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What Are You Spending Your Money On? (eCommerce)

  I was just watching Jim Kramer on CNBC.  He was talking about Bed Bath and Beyond.  He explained that over the past years they have had a very aggressive stock buy-back program.  They’ve almost bought back ½ of their shares.  That said, their eCommerce program was broken. Normally stock buy-backs are a good thing […]

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On-Line is Hot Hot Hot!!!

On December 11, 2015, William Lauder, Executive Chairman of Estée Lauder, spoke on CNBC (view here). It was an interesting interview. He’s very in touch with Consumer Products and Retail … and the economy and consumer!   He mentioned a number of interesting points…I’ll bullet a few points at the end of this blog…. BUT […]

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