This last week has brought a couple of significant events in the world of retail and FMCG brands. One digital, one not. A passing of the baton in UK food and drink Firstly, on a sad note, there is the passing of Jeffrey Hyman. Jeffrey was the founder and chairman of the Food & Drink […]
The Digital Transformation posts are getting great feedback. Thank you and keep it coming! Just think of what has happened in the last 16 years: we have the rise of Facebook, Twitter and other social networks. We have pervasive mobile devices, particularly smart phones, tablets and recently wearables. Ecommerce in some categories has become a […]
Digital Transformation (note the capital letters) is officially a ‘thing’ in my world, and I am going to explore what that means with you over the next few months. Don’t think this going to be a series of deep, technical posts…it won’t be. I want to cover off the technology of course, but I want […]
Working as a consultant I get to see many different organizations and structures. There are many similarities, and some differences. In Marketing Organizations, many companies have teams dedicated to Brands and other teams dedicated to Marketing Capabilities such as Digital Marketing, Media, CRM, or eCommerce. One of the key reasons companies will take this structure […]
I was just watching Jim Kramer on CNBC. He was talking about Bed Bath and Beyond. He explained that over the past years they have had a very aggressive stock buy-back program. They’ve almost bought back ½ of their shares. That said, their eCommerce program was broken. Normally stock buy-backs are a good thing […]
As you may have read, Burberry has caused a stir in the industry by announcing that it will make catwalk styles available immediately. Is this the death of the traditional season? What does this mean for the supply chain in fashion businesses? To try and answer these questions I am joined by my colleague Joe […]
The holiday season for me is mostly about food – meeting friends and eating, giving gifts (of food), restaurants when I can no longer face the washing up. So much of our daily lives, and the supply chain of FMCG companies, is also concerned with many of the same raw materials – plants. Agriculture is […]
Although an article in Gallup by Daniela Yu and Beth Youra states, “Only 13% of U.S. adults have a digital wallet on their smartphone“, that number actually seems high in the U.S. I’d bet that most of those 13% don’t even realize they have the app! Internationally, I see wider adoption of digital wallets faster than […]
Press Release: IBM Helps CPG and Retail Brands Address Marketing Complexity to Deliver Compelling Consumer Experiences
IBM Launches New Cloud-Based Design & Analytics Capabilities Helping Brands Simplify the Way They Engage with Consumers IBM announced new design and analytics capabilities as a part of the IBM Marketing Cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to […]
Nielsen : TV Engages People Half As Long As Digital. Should this move CPG and Retail off TV even faster, now?
As I think about how long TV advertising will last in our lives, I wonder how fast the shift to digital will occur in the next twelve months. Considering DVR capabilities at one end of the spectrum to avoid ads, and considering product placement in TV programming at the other end to ensure longevity of […]
49% of CPG Marketers expect 11% of revenues will be via digital channels versus Retailers in 5 Years.
How is your CPG / FMCG or Retail organization leveraging digital marketing today? What will change in the next few years? That is addressed in this article by Till Dudler in MediaPost that shares some thoughts on the expected direction of digital marketing by CPG companies in the near term. For instance, as new product introductions continue […]
MediaDailyNews: “The Problem With Digital Media: It’s Cheap”. Are Retail and CPG truly leveraging it?
Tom Goodwin wrote and article in MediaDailyNews from an interesting perspective, that I have constantly shared with brands and merchants around the world. For now, digital media exposure to an audience is still among the least expensive vehicles to deliver your brand messaging… with the possible exception of word-of-mouth. Although digital marketing spend is skyrocketing […]