cpg

Robots come out of the AI winter to give brands a hug

Image of Robby the Robot from the film ‘Forbedden Planet’ from Wikipedia When I write about robots, what image does that conjure for you? For many I am sure it will be one of the many science-fiction “mechanical men” such as Robby the Robot from the 196 film “Forbidden Planet” or for those of my […]

Continue reading

e-commerce, we need to talk about e-commerce

E-Commerce, Ecommerce, eCommerce, e-commerce… we don’t even know how to spell it yet, but there is little doubt that there is a digital transformation of shopping and the experience well underway.  Just 9 years after the first smartphone, we’ve already added m-commerce (or should it be mCommerce) to the vocabulary as one example.  With cognitive […]

Continue reading

Digital Transformation and Stranger Things

Digital Transformation Want an example of Digital Transformation writ large?  Unless you have been living under a rock, you will certainly have heard about (seen?) ‘Stranger Things’ on Netflix (here’s a trailer).  With its well-crafted mixture of 80s ambience, taught plotting and flawless acting (Millie Bobby Brown is outstanding), this online only show has become […]

Continue reading

Digital Survival Remains Optional

I am thinking a lot about the future as we are writing a new point of view on the world of consumer products in 2025.  There is a big picture to consider – regulatory pressure, climate change, the hunt for talent, demographic shifts to name a few – but there is also a more basic […]

Continue reading

Cognitive Drives Results For Consumer Products Companies

Consumer goods executives familiar with cognitive computing almost unanimously agree — 95 percent, in fact — that this technology will play a disruptive role in the industry, and 75 percent believe it will critically impact the future of their organizations. Cognitive-based systems are able to digest and analyze large amounts of structured and unstructured data. These […]

Continue reading

Who are you? I really want to know!

  Loyalty Programs and Personalization all require data…good data…personalized data. If your organization doesn’t have good personalized data, then it’s really hard to develop a good Loyalty Program. Some companies (and industries) tend to have good data. Retailers often have very good data on what their consumers spend. BUT Consumer Products Goods (CPG) Companies tend […]

Continue reading

Where’s your Walkman?

Remember the 80s??? Remember the Walkman? It revolutionized how we listened to music. No more loud Boom-Boxes. People started listening to their own music with headphones. Revolutionary!!! Where is the Walkman today? History. Replaced by the MP3 player…or the iPod.   So where’s the iPod today?   Yesterday I walked into an Apple Store. I […]

Continue reading

That perfume looks good!

I was recently traveling to France on business. On the way home I picked up a little gift for my 13 year old daughter. It was a box of six different perfumes for her to try. After ripping off the wrapping paper, she closely looked at the bottles.   “I like this one the best…and […]

Continue reading

Why MOST MODERN MEDIA-PLANS are MEDIOCRE.

When I ran marketing in different organizations, I was always a big believer in a strong Media Plan. I felt I didn’t have the funds I needed to accomplish what I really wanted to, so I wanted to make sure that I used my funds more efficiently than any of my competitors. I am convinced […]

Continue reading

IDC REPORT: CPG companies currently analyze only 0.5% of all data in 2015!

Netting business value through data leadership Today’s never-ending proliferation of data can feel like an ocean: expansive and bountiful, but also unknown and untapped. Like water, data is a “natural resource,” as IBM CEO Ginni Rometty puts it, but one that we’ve yet to fully take advantage of. The key may lie not in the data […]

Continue reading

Retail CPG “Buy Button” Gains Support in 2015 from Major Tech Companies

Although the space initially is getting a bit crowded, the opportunity for CPG brands and Retailers to promote their goods via a “Buy button” on numerous sites is gaining steam.  Laurie Sullivan wrote a good piece in SearchMarketinDaily that highlight some recent moves and companies that are supporting this activity.  I think this is a virtually […]

Continue reading

Marketing-CPG: CPG Brand Relevance In A 2015 Post-Supermarket World

A very insightful article by Michael Bollinger presents a perspective on where CPG brand impact is heading. His quote, “One thing that never changes for any brand is the imperative to innovate.” cannot be overstated. With the ongoing failure rate of 70+% of 250,000+ new product introductions in the marketplace globally, all brands need to […]

Continue reading