consumer products

A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

Continue reading

Circular Economy – “Like a circle in a spiral”

The Thomas Crown Affair The Thomas Crown Affair is an iconic film of the 1960s. Directed by Norman Jewison, the film catapulted Steve McQueen to super-stardom against a backdrop of cutting-edge filmmaking and beautiful people. The film also contained an enduring (and Oscar-winning) song “The Windmills Of Your Mind” composed by Michel Legrand with lyrics […]

Continue reading

Back on the blockchain gang

Blockchain will change your life? This week, IBM CEO, Ginni Rometty, has published an Op-Ed piece in the Wall Street Journal.  It’s called “How Blockchain Will Change Your Life.”  The article is both a rallying cry for this new technology, but also a plea for collaboration to create a “transparent system of governance” such as […]

Continue reading

Robots come out of the AI winter to give brands a hug

Image of Robby the Robot from the film ‘Forbedden Planet’ from Wikipedia When I write about robots, what image does that conjure for you? For many I am sure it will be one of the many science-fiction “mechanical men” such as Robby the Robot from the 196 film “Forbidden Planet” or for those of my […]

Continue reading

Brands of the future, here today

Brands occupy a lot of my thinking time so as I was reading the Wall Street Journal, this headline grabbed my attention yesterday: If you’ve been keeping up with these posts you will know that I am a big fan of what Ms. Alba has done with the Honest Company.  It has brand purpose, it […]

Continue reading

Hyper-Local Personalization Becomes a Reality

The Need for Localization The need to be relevant to consumers through localization has never been more critical, especially as city populations continue to grow and expand. Today, 54 percent of the world’s population lives in urban environments. In 1950, that number was 30 percent. By 2050, it will reach 70 percent.1 Every city is […]

Continue reading

(1 Billion) Dollar Shave Club

For the past couple of years, Uber has been the “poster child” for digital disruption. In fact, the term “Uber” is now effectively a verb, and companies seem to live in constant fear of “Uberization.” Needless to say, the taxi company which owns zero taxis has changed the game on industry convergence and has raised […]

Continue reading

Consumer Goods Forum 2016 Global Summit: What we learned in Cape Town

Just over a month ago, I attended the 60th Annual Consumer Goods Forum (CGF) Global Summit in Cape Town, South Africa. The Forum brought together leaders from all over the world representing top consumer goods manufacturers, retailers, service providers, and industry organizations. During the course of our time in Cape Town, we learned much about […]

Continue reading

Throwback Thursday: Zero Looking Back

I can’t remember the time I drank my first Coke, but I know many people who can. I can, however, remember the first (and, sadly, the only) time I darkened the doors of the “World of Coca Cola” in Atlanta, Georgia. Who knew a beverage company could create an atmosphere rivalling even that of a […]

Continue reading

Cognitive Drives Results For Consumer Products Companies

Consumer goods executives familiar with cognitive computing almost unanimously agree — 95 percent, in fact — that this technology will play a disruptive role in the industry, and 75 percent believe it will critically impact the future of their organizations. Cognitive-based systems are able to digest and analyze large amounts of structured and unstructured data. These […]

Continue reading

Data Is Fashionable

The fashion industry has experienced extreme change in recent years. The veneer covering the industry is slowly peeling away and exposing the industry to the consumer more directly, with smartphone content generated up and down every runway at Fashion Week and shared across the world in moments. The way technology has changed the relationship between […]

Continue reading

For Today’s Brands, Consumers Want More

Most people worldwide would not care if more than 73% of brands disappeared tomorrow. That is, according to Havas Media’s Meaningful Brand Index (Mbi), the first analytical framework that correlates a brand’s financial performance with consumers’ perception of its impact on human well-being. The Mbi measures a brand along 12 different dimensions, such as health, […]

Continue reading