brands

Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

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Back on the blockchain gang

Blockchain will change your life? This week, IBM CEO, Ginni Rometty, has published an Op-Ed piece in the Wall Street Journal.  It’s called “How Blockchain Will Change Your Life.”  The article is both a rallying cry for this new technology, but also a plea for collaboration to create a “transparent system of governance” such as […]

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Robots come out of the AI winter to give brands a hug

Image of Robby the Robot from the film ‘Forbedden Planet’ from Wikipedia When I write about robots, what image does that conjure for you? For many I am sure it will be one of the many science-fiction “mechanical men” such as Robby the Robot from the 196 film “Forbidden Planet” or for those of my […]

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e-commerce, we need to talk about e-commerce

E-Commerce, Ecommerce, eCommerce, e-commerce… we don’t even know how to spell it yet, but there is little doubt that there is a digital transformation of shopping and the experience well underway.  Just 9 years after the first smartphone, we’ve already added m-commerce (or should it be mCommerce) to the vocabulary as one example.  With cognitive […]

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Brands of the future, here today

Brands occupy a lot of my thinking time so as I was reading the Wall Street Journal, this headline grabbed my attention yesterday: If you’ve been keeping up with these posts you will know that I am a big fan of what Ms. Alba has done with the Honest Company.  It has brand purpose, it […]

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Digital Transformation and Stranger Things

Digital Transformation Want an example of Digital Transformation writ large?  Unless you have been living under a rock, you will certainly have heard about (seen?) ‘Stranger Things’ on Netflix (here’s a trailer).  With its well-crafted mixture of 80s ambience, taught plotting and flawless acting (Millie Bobby Brown is outstanding), this online only show has become […]

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Something stirring in the world of fashion

As you may have read, Burberry has caused a stir in the industry by announcing that it will make catwalk styles available immediately.  Is this the death of the traditional season?  What does this mean for the supply chain in fashion businesses? To try and answer these questions I am joined by my colleague Joe […]

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Where’s your Walkman?

Remember the 80s??? Remember the Walkman? It revolutionized how we listened to music. No more loud Boom-Boxes. People started listening to their own music with headphones. Revolutionary!!! Where is the Walkman today? History. Replaced by the MP3 player…or the iPod.   So where’s the iPod today?   Yesterday I walked into an Apple Store. I […]

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Who is the Status of Liberty?

A couple of months ago my 13 year old daughter and I were watching TV when an ad came on for Liberty Mutual Insurance. My daughter had seen the ad many times, but this time she noticed that in the background of the person speaking you could clearly see the Statue of Liberty. She turned […]

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Retail CPG “Buy Button” Gains Support in 2015 from Major Tech Companies

Although the space initially is getting a bit crowded, the opportunity for CPG brands and Retailers to promote their goods via a “Buy button” on numerous sites is gaining steam.  Laurie Sullivan wrote a good piece in SearchMarketinDaily that highlight some recent moves and companies that are supporting this activity.  I think this is a virtually […]

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Marketing-CPG: CPG Brand Relevance In A 2015 Post-Supermarket World

A very insightful article by Michael Bollinger presents a perspective on where CPG brand impact is heading. His quote, “One thing that never changes for any brand is the imperative to innovate.” cannot be overstated. With the ongoing failure rate of 70+% of 250,000+ new product introductions in the marketplace globally, all brands need to […]

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How can infusion of local market data create new consumer insights? See this new Consumer Journey Map!

The new Consumer Insights and Engagement journey map is a business use case scenario story board that describes how a disassociated shopper can be nurtured to become a loyal brand enthusiast. Your organization can capitalize on relationships with leading social media capabilities from Twitter, Facebook and the Weather Service to take advantage of the timely […]

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