brand

Apple in my Eye: The Strength of a Brand

  I don’t really need an Apple Watch.  OK, I’ll admit that I DO always notice when someone ELSE has one.  Not envy…more curiosity.  WHAT does s/he use it for.  It is cool, but is it more than that?  Is it useful? My daughter, the “Apple of my eye,” just came home with a really […]

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Get OFF!!!

  There are SO MANY things that can affect your business when you are running a brand. Sales can shoot UP or DOWN based on trends, weather, events, some celebrity using your product…. Businesses today are using Big Data Analytics AND Cognitive Analytics to try to understand these Ups and Downs and to benefit from […]

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It’s not about you!

It’s not about you! Or You’re so vain, you probably think this brand is about YOU!   In 1987 I was an Associate Product Manager top Consumer Products company. I was in the boardroom presenting plans for a new personal care product. Just as I began, a very respected officer of the company said: “Well […]

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That perfume looks good!

I was recently traveling to France on business. On the way home I picked up a little gift for my 13 year old daughter. It was a box of six different perfumes for her to try. After ripping off the wrapping paper, she closely looked at the bottles.   “I like this one the best…and […]

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Who is the Status of Liberty?

A couple of months ago my 13 year old daughter and I were watching TV when an ad came on for Liberty Mutual Insurance. My daughter had seen the ad many times, but this time she noticed that in the background of the person speaking you could clearly see the Statue of Liberty. She turned […]

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IDC REPORT: CPG companies currently analyze only 0.5% of all data in 2015!

Netting business value through data leadership Today’s never-ending proliferation of data can feel like an ocean: expansive and bountiful, but also unknown and untapped. Like water, data is a “natural resource,” as IBM CEO Ginni Rometty puts it, but one that we’ve yet to fully take advantage of. The key may lie not in the data […]

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Social media impact on CPG brands: Driving revenue through data

… by Ritika Puri … Please read this great point of view on the impact of social media on CPG brands. Read more: http://www.ibmbigdatahub.com/blog/social-media-impact-brands-driving-revenue-through-data

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6 Trends That Are Driving CPG Innovation in 2015

An article by Scott Jones in Marketing:CPG shares a thought I’ve gad for some time now.  There has been a steady erosion of brand loyalty and surveys have shown that 70%+ of consumers don’t trust brands.  Private label products are taking greater share from brands.  CPG Brand innovation is being driven by these and other […]

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Preserving an Italian CPG Culinary Treasure (AND Securing their BRAND against Retail Fraud!) with Data Analytics.

An interesting story about a really great Italian Brand is featured on our site today. The cool part of this story is how real CPG / FMCG manufacturers are fighting fraud to help protect the brand value of an “Old World” treasure.  This shows how companies, large and small can build an effective consortium to […]

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Save the date! CPG CROWD CHAT, Friday, Jun 12th, 12:00 PM – 1:00 PM ET (US)

Save the date! Friday, Jun 12th, 12:00 PM – 1:00 PM ET (US) Crowd Chat:  #IBMCPGChat – http://bit.ly/1FEj3Ca GET SOCIAL AND DIVE IN!  It’s easy and you’ll build your industry connections. Check out our SlideShare post. Join the upcoming CPG crowd chat to voice your opinions on the new age consumer, on what attracts and […]

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Retail Data is key to building CPG brand loyalty in 2015

From a blog posted by Susan Kuchinskas : Loyalty is more than a points system; it’s what turns consumers into advocates. Engaging the target audience and meeting their expectations leads to greater market share and increased profitability, Brand Keys research finds. Here are three areas where analytics aid in building brand loyalty, turning prospects and […]

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