big

CPG and Retailers Expected to Highlight IoT Devices in Shopping

An article in ChannelLiife out of Australia by Heather Wright shows the explosive growth of the IoT, completely disregarding any security hacks in recent news stories, like hackers taking control of a car, etc.  I think this snapshot of the market in Australia is being repeated across the globe, including in developing regions.  Retailers and […]

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How Retail and CPG can get more out of Big Data and Analytics in 2015

I am finding that most CPG and Retail executives with whom I speak are struggling to optimize their leveraging of the data they are capturing across their businesses.  The challenge arises when execs invest in new technology and “hope” that solves all their issues.  Well, as we’ve seen in the past with other business challenges, […]

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The product lifecycle: 3 ways CPG brands are using the power of big data and analytics

A blog by Ritika Puri shares some interesting perspective on the use of analytics in branding.  Read more here:  http://www.ibmbigdatahub.com/blog/product-lifecycle-3-ways-brands-are-using-power-big-data-and-analytics

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Need Big Data and Analytics Speed? Here’s how to speed analytic applications up to 100 times faster…

IBM | Spark Power of data. Simplicity of design. Speed of innovation. What is Spark? Apache® Spark™ is an open-source cluster computing framework with in-memory processing to speed analytic applications up to 100 times faster compared to technologies on the market today. Developed in the AMPLab at UC Berkeley, Spark can help reduce data interaction […]

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Save the date! CPG CROWD CHAT, Friday, Jun 12th, 12:00 PM – 1:00 PM ET (US)

Save the date! Friday, Jun 12th, 12:00 PM – 1:00 PM ET (US) Crowd Chat:  #IBMCPGChat – http://bit.ly/1FEj3Ca GET SOCIAL AND DIVE IN!  It’s easy and you’ll build your industry connections. Check out our SlideShare post. Join the upcoming CPG crowd chat to voice your opinions on the new age consumer, on what attracts and […]

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Struggling with CPG and Retail Big Data? How about getting through the “Dirty Data” first!

I had a meeting with a CIO followed by a meeting with a CMO.  The CIO told me they have tons of data, however they’re not certain that they can trust it all.  The CMO said he needs more data… exactly the data the CIO said they had, by the way… yet the CMO is […]

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How much will Consumers Scan CPG items for discounts in 2015? Retailers should be aware.

I suppose it’s no surprise that the category most often scanned (either QR or UPC) by consumers for information is food and beverage.  What I’m thinking about is how much will this activity grow in the next year?  When you scan product codes, do you typically get the results you seek (e.g., coupons, nutrition, competitive […]

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MediaDailyNews: “The Problem With Digital Media: It’s Cheap”. Are Retail and CPG truly leveraging it?

Tom Goodwin wrote and article in MediaDailyNews from an interesting perspective, that I have constantly shared with brands and merchants around the world.  For now, digital media exposure to an audience is still among the least expensive vehicles to deliver your brand messaging… with the possible exception of word-of-mouth.  Although digital marketing spend is skyrocketing […]

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NEW IBM TECH TRENDS STUDY: Cloud deployments up 92% since 2012! See CPG and Retail details here…

Our latest Tech Trends Study is available for download. Some of the more significant findings include that analytics, cloud, mobile and social deployments have increased dramatically in only two years.  Click on each of these four categories here to find consumer products and retail industry-specific results. http://www.ibm.com/smarterplanet/us/en/centerforappliedinsights/article/biztechtrends.html?lnk=ushpls3 http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=XB&infotype=PM&appname=CHQE_XI_XI_USEN&htmlfid=XIE12347USEN&attachment=XIE12347USEN.PDF#loaded http://www.ibm.com/smarterplanet/us/en/centerforappliedinsights/dashboard14/#    

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Cognitive Cooking: The World’s Smartest Computer makes spectacular recipes based on chemical composition of ingredients

Can a machine be creative? IBM Watson’s cognitive cooking system, the result of a collaboration with professional chefs at the Institute of Culinary Education (ICE) in New York, has some finger-licking answers. Using a set of algorithms that draw upon a number of datasets, such as ingredient compositions, cultural knowledge and food-pairing theories, the team […]

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Retail Beacon Fatigue Already? Can CPG energize it?

Before we get too anxious on whether beacon technology will take permanent hold in the retail industry, we need to catch up on the perspective shared by Steve Smith in MobileMarketingDaily.  Although a majority of mobile users allow apps to push notifications, the adoption of beacons is not necessarily a given.  Do a majority of […]

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