Apple

The Trick Behind the “Innovation” of Apple Products

FYI, the “trick” referred to in the title is at the bottom of the article if you want to skip the intro. Just figured I’d set the stage first. So, with that being said… Cue the lights. It’s time to put on your black turtlenecks and black jeans. You should leave your belts at home, […]

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Who needs a new iPhone?

  No, really…WHO?  On September 7 Apple announced its new iPhone 7.  Now a few years ago, this would have been a huge global event… Loyalists would have been camping out in front of their Apple store over night to be “the first.”  Apple launched the SmartPhone industry and in so doing really did change […]

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Apple vs Android: Avoiding the Dark Side! (Mobile)

Mobility.  Once a “Leading Edge” idea, Mobility is now deep in the Main Stream.  Every company has some app to engage it’s customers and / or it’s associates. Since joining IBM, I’ve spoken to leadership at many companies about developing and implementing a Mobile Strategy.     When developing a Mobile Strategy, one question that […]

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Apple in my Eye: The Strength of a Brand

  I don’t really need an Apple Watch.  OK, I’ll admit that I DO always notice when someone ELSE has one.  Not envy…more curiosity.  WHAT does s/he use it for.  It is cool, but is it more than that?  Is it useful? My daughter, the “Apple of my eye,” just came home with a really […]

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