Analytics

Toward Marketing Nirvana: Local and Social Analytics Consumer Journey Map

A CPG or Retail Consumer Insights and Engagement journey map is a business use case scenario story board that describes how a disassociated shopper can be nurtured to become a loyal brand enthusiast. Brands and merchants can capitalize on relationships with leading social media capabilities from Twitter, Facebook and even the Weather Company to take […]

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Data has become the new natural resource for Agribusiness companies

There was a great discussion with top European companies during the recent IBM Agribusiness Conference at Expo Milano 2015. It’s clear now that Data has become the new natural resource to improve Agribusiness effectiveness and productivity, and Big Data is making real-time systems of insights possible in order to drive better prediction of harvests, yields […]

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Engage:Teens… The 2015 Retail Shopper Revolution. Look at the CPG Evolution here…

A good blog by Melanie Shreffler in Engage:Teens describes they way young people shop today. This article confirms much of what we suspect in the shopping habits of many young consumers.  I think CPG Brands and retail merchants should stay close and listen to these consumers’ social chatter and leverage the analytics tools available today […]

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mCommerceDaily: 59% OK with Trading Retail In-Store Location for CPG Deals

Another great piece in mCommerceDaily by Chuck Martin talking about the comfort level of shoppers to opt in to geolocation technologies in retail stores.  This is more proof that CPG Brands and merchants, alike can feel free to generate compelling programs for shoppers and they will want to be a part of them, even if […]

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The product lifecycle: 3 ways CPG brands are using the power of big data and analytics

A blog by Ritika Puri shares some interesting perspective on the use of analytics in branding.  Read more here:  http://www.ibmbigdatahub.com/blog/product-lifecycle-3-ways-brands-are-using-power-big-data-and-analytics

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IBM Sees The Next Phase Of Search. CPG and Retail companies could leverage for deeper consumer insights

An article in SerchMarketingDaily by Laurie Sullivan shares some upcoming capabilities for tools to drive the next level of search for marketing and advertising.  The cognitive technology involved in future search tools is a sweet spot for IBM.  I cannot believe that CPG Brands and Retailers could not optimize their promotional spend via deep consumer insights […]

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It’s official: 2015 will be the Year of the Millennials.. outnumbering Baby Boomers!

As a Baby Boomer, I’m excited that I am no longer in the most massive major consumer demographic.  We Boomers have been targeted for too many years!  Thankfully, millennials will be taking the spot light from us, if MediaPost has it right.  They state, “It’s expected that 2015 will be the year Millennials outgrow Baby […]

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Need Big Data and Analytics Speed? Here’s how to speed analytic applications up to 100 times faster…

IBM | Spark Power of data. Simplicity of design. Speed of innovation. What is Spark? Apache® Spark™ is an open-source cluster computing framework with in-memory processing to speed analytic applications up to 100 times faster compared to technologies on the market today. Developed in the AMPLab at UC Berkeley, Spark can help reduce data interaction […]

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Consumers slow to warm up to digital Retail wallets for CPG so far in the U.S.

Although an article in Gallup by Daniela Yu and Beth Youra states, “Only 13% of U.S. adults have a digital wallet on their smartphone“, that number actually seems high in the U.S.  I’d bet that most of those 13% don’t even realize they have the app!  Internationally, I see wider adoption of digital wallets faster than […]

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N.Y. Stock Exchange shutdown is great for cybersecurity stocks, however this wasn’t a hack, supposedly.

So, yesterday a global airline had a glitch that grounded their planes worldwide.  A major news service website crashed.  AND, the NYSE halted trading for a few hours.  More than likely none of these challenges were the result of external hacks, however it does make me think about how well assets in our CPG and […]

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Mobile Retail CPG Coupon redemption skyrocketing 141%. The key is omnichannel.

Research is showing huge gains in coupon redemption in a variety of channels.  Traditional redemption has been low… 5% or less.  Now we are seeing innovative retailers and CPG brands offering coupons online and giving the shopper the opportunity to save the coupon to their phone.  I think this multichannel, or really omnichannel approach is […]

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Social media impact on CPG brands: Driving revenue through data

… by Ritika Puri … Please read this great point of view on the impact of social media on CPG brands. Read more: http://www.ibmbigdatahub.com/blog/social-media-impact-brands-driving-revenue-through-data

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