Analytics

CPG and Retailers Expected to Highlight IoT Devices in Shopping

An article in ChannelLiife out of Australia by Heather Wright shows the explosive growth of the IoT, completely disregarding any security hacks in recent news stories, like hackers taking control of a car, etc.  I think this snapshot of the market in Australia is being repeated across the globe, including in developing regions.  Retailers and […]

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How can infusion of local market data create new consumer insights? See this new Consumer Journey Map!

The new Consumer Insights and Engagement journey map is a business use case scenario story board that describes how a disassociated shopper can be nurtured to become a loyal brand enthusiast. Your organization can capitalize on relationships with leading social media capabilities from Twitter, Facebook and the Weather Service to take advantage of the timely […]

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How Retail and CPG can get more out of Big Data and Analytics in 2015

I am finding that most CPG and Retail executives with whom I speak are struggling to optimize their leveraging of the data they are capturing across their businesses.  The challenge arises when execs invest in new technology and “hope” that solves all their issues.  Well, as we’ve seen in the past with other business challenges, […]

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Former FBI official says mobile devices most targeted by hackers. Huge vulnerability for Retail and CPG brands, potentially.

As I read more and more about cybersecurity threats, I think about how most consumers use their mobile devices with virtually no concern about security beyond a typical screen lock password, at best.  Now an article in BankInfoSecurity by Tracy Kitten brings to light the threats on mobile payments.  Retailers and CPG brands need to […]

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“Marketing is too important to be left to marketers.” Retail and CPG beware! ;-)

A great post in MarketersBlog by Dan McDade delves into some new thinking around viewing marketing more as a management function.  I think CPG brands and Retailers could look at the business function of marketing and eliminate some very old perceptions of what the function should be.  Please share your thoughts! Read more: http://www.ibm.com/commerce/en-us/marketing/?lnk=marketing http://marketers.blognotions.com/2015/07/28/marketing-is-too-important-to-be-left-to-marketers/?_m=3l.000j.80.ja0akwkv4q.6s3

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CPG and Retail Internet of Things creates data security nightmare, experts say

With the Internet of Things enveloping our lives and increasing its presence almost daily, it is no surprise that hackers are finding new areas of security vulnerability.  An article in BusinessInsider by Glenn Chapman shows examples of where these vulnerabilities are manifesting today.  I think this is a huge concern for CPG brands and Retailers, alike.  […]

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Study: Banks preparing for uptick in online, mobile fraud. Shouldn’t CPG and Retail Partner with Them?

An article in BankInfoSecurity by Tracy Kitten shares findings in a new study that banks will be significantly increasing their spend on mobile fraud mitigation. I’m curious if CPG and Retail companies could join in this battle more collaboratively.  I don’t see them in many banking discussions currently.  Isn’t this a natural partnership?   Read […]

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Location Tracking is real in 2015 for CPG and Retail Marketing

A great article in MobileMarketingDaily by Steve Smith discusses how location technology is now linking with other marketing tools.  I think consumers are proving to opt in more often than not, so security and privacy issues are being mitigated properly with the majority of shoppers, thankfully.  Take a read and please share your thoughts.   […]

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eWeek Survey: Cybersecurity execs are less appreciated by senior leaders. Why the CPG and Retail CISO matters!

So, as I’m reading this article in eWeek By Nathan Eddy and it got me thinking about how agile CPG Brands and Retailers need to be with cybersecurity and the decision making authority of the relatively new position of the Chief Information Security Officer. The survey in this great post shows that the relative level […]

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Most Consumers Do Not Care About CPG or Retail Brands. Really?! Did anyone tell the Brands?

OK, I cannot or don’t want to believe the findings in this article by Maarten Albarda in MediaPost, that among others, “in the U.S., only 5% of brands would truly be missed by consumers… globally about 75% of brands would not be missed, with about 25% as meaningful to consumers.”  Wow!  That doesn’t say much […]

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Looking for Profitable CPG Growth? Look at some great Case Studies here…

We just published a great new resource for CPG / FMCG companies to leverage to see how other organizations around the world are building their business profitably in this volatile consumer environment.  Please take a look at our new Consumer Products Industry Solutions Guide and see how your organization can implement these best practices. Read […]

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How good is Mobile Advertising if it isn’t Secure? Retail and CPG see almost $1 billion in Mobile Ad Fraud in the U.S.

A post in MobileMarketingDaily by Ben Frederick shares some staggering statistics on the fraudulent use of mobile advertising in the U.S.  A new study reveals that mobile ad fraud is expanding virtually as quickly as mobile adoption is, and I expect this to continue internationally.  What can CPG and Retail do to combat this?  Please […]

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