Analytics

Technology Trends — Analytics for the Wholesaler-Distributor

This is the eighth blog in a series of blogs revolving around Facing the Forces of Change®: Navigating the Seas of Disruption, published by the National Association of Wholesaler-Distributors (NAW) — the only major research study analyzing the future of wholesale distribution within multiple lines of trade. Find a shortlist of the other blogs in the […]

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Analytics ain’t nothing but cognitive misspelt

A short history of analytics In the late 1700s, William Playfair invented the bar and pie charts and in doing so created a new discipline that we all benefit from today: statistical graphics.  When we talk of “analytics” and “business intelligence” we are all following in his footsteps.  Every time we look at a brand […]

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Digital Transformation: Who is in Charge?

The Digital Transformation posts are getting great feedback.  Thank you and keep it coming! Just think of what has happened in the last 16 years: we have the rise of Facebook, Twitter and other social networks. We have pervasive mobile devices, particularly smart phones, tablets and recently wearables. Ecommerce in some categories has become a […]

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What’s the Deal? (Personalization)

10 years ago a price sensitive shopper spent her Sunday afternoons clipping coupons to make sure that s/he was getting the best deal possible.  Not a great use of time!  Everyone got the same deals on the same product.  Today companies use Promotional Data Personalization to make sure that consumers get the right product in […]

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Get OFF!!!

  There are SO MANY things that can affect your business when you are running a brand. Sales can shoot UP or DOWN based on trends, weather, events, some celebrity using your product…. Businesses today are using Big Data Analytics AND Cognitive Analytics to try to understand these Ups and Downs and to benefit from […]

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What goes DOWN, must come UP???

  Over the past year Consumer Package Goods (CPG) companies have seen many of their Costs of Goods (CoG) decline. This has been driven by lower commodity prices and lower oil prices. These lower prices have affected plastic prices in many packaging materials and also the prices of many chemicals and product ingredients. On top […]

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Cognitive: What are you thinking.

  WHAT are you thinking? What is your business thinking? Is it based on the most up to date information? In 2012 or even 2014, if you wanted to LEAD your competition, you were investing in Big Data Analytics. IBM is among the leaders in this space. It allows you to understand your consumers in […]

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New Product Nightmare

I recently bought a new set of Bluetooth headphones. I like the set I have, but I needed a different set for when my first set is charging. My new ones cost less…such a deal! BUT now that I’ve used them for a few days, they’re just not as good. The sound is OK, but […]

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That perfume looks good!

I was recently traveling to France on business. On the way home I picked up a little gift for my 13 year old daughter. It was a box of six different perfumes for her to try. After ripping off the wrapping paper, she closely looked at the bottles.   “I like this one the best…and […]

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IDC REPORT: CPG companies currently analyze only 0.5% of all data in 2015!

Netting business value through data leadership Today’s never-ending proliferation of data can feel like an ocean: expansive and bountiful, but also unknown and untapped. Like water, data is a “natural resource,” as IBM CEO Ginni Rometty puts it, but one that we’ve yet to fully take advantage of. The key may lie not in the data […]

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Retail CPG “Buy Button” Gains Support in 2015 from Major Tech Companies

Although the space initially is getting a bit crowded, the opportunity for CPG brands and Retailers to promote their goods via a “Buy button” on numerous sites is gaining steam.  Laurie Sullivan wrote a good piece in SearchMarketinDaily that highlight some recent moves and companies that are supporting this activity.  I think this is a virtually […]

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Marketing-CPG: CPG Brand Relevance In A 2015 Post-Supermarket World

A very insightful article by Michael Bollinger presents a perspective on where CPG brand impact is heading. His quote, “One thing that never changes for any brand is the imperative to innovate.” cannot be overstated. With the ongoing failure rate of 70+% of 250,000+ new product introductions in the marketplace globally, all brands need to […]

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