Industry Insights

STUDY: Mobile CPG Shoppers Spend 31 Minutes in Physical Retail Stores… and that amount is increasing!

If you think about the influence mobile shopping is having on consumers around the globe, be it in mature markets, or those growth markets that are literally skipping the PC phase, you might be a bit intrigued to learn that the amount of time mobile shoppers are spending in physical stores is actually increasing.  Or perhaps this makes sense.  If you have more usable information at your fingertips, you may be spending more time in the store to research products, right?  I think mobile is the best thing to happen to stores in years.  Take a look at this great article in MediaPost by , and please share your thoughts.

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IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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