April 6, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
Our newest IBM consumer products study shows that brand loyalty as we know it has changed. Companies need a new way of understanding consumers, taking into account the rapidly changing parameters of consumer-brand engagement. Now, brand enthusiasm is a more accurate way for brands to understand and cater to consumers. Try our Brand Enthusiasm Assessment Tool.
Read more: http://www-935.ibm.com/services/us/gbs/thoughtleadership/brandenthusiasm/?cm_mc_uid=21247637270614283323134&cm_mc_sid_50200000=1428338891