May 27, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
A great MoBlog post by Erik Sass reinforces the point I made in a recent blog that CPG and Retail marketers must ensure they do not treat mobile strategy in a vacuum. Desktop is still holding steady in minutes per month usage in a recent study. I think marketers need to build even more seamless shopping experiences from desktop to mobile to in-store physical. Your thoughts?
Read more: http://www.mediapost.com/publications/article/250652/mobile-rising-but-desktop-isnt-declining.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83173