Industry Insights

Retailing CPG via Mobile Rising, Yet Desktop Is Not Declining in 2015

A great MoBlog post by reinforces the point I made in a recent blog that CPG and Retail marketers must ensure they do not treat mobile strategy in a vacuum.  Desktop is still holding steady in minutes per month usage in a recent study.  I think marketers need to build even more seamless shopping experiences from desktop to mobile to in-store physical.  Your thoughts?

Read more:  http://www.mediapost.com/publications/article/250652/mobile-rising-but-desktop-isnt-declining.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83173

http://www.ibm.com/mobilefirst/us/en/?lnk=bumf

 

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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