June 4, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
From a blog posted by Susan Kuchinskas :
Loyalty is more than a points system; it’s what turns consumers into advocates. Engaging the target audience and meeting their expectations leads to greater market share and increased profitability, Brand Keys research finds.
Here are three areas where analytics aid in building brand loyalty, turning prospects and current consumers into enthusiasts who will spread the good word. Read more: http://www.ibmbigdatahub.com/blog/data-key-building-brand-loyalty