Industry Insights

Retail Data is key to building CPG brand loyalty in 2015

From a blog posted by Susan Kuchinskas :

Loyalty is more than a points system; it’s what turns consumers into advocates. Engaging the target audience and meeting their expectations leads to greater market share and increased profitability, Brand Keys research finds.

Here are three areas where analytics aid in building brand loyalty, turning prospects and current consumers into enthusiasts who will spread the good word.  Read more: http://www.ibmbigdatahub.com/blog/data-key-building-brand-loyalty

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

More stories

Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

Continue reading

More wonders

In my last post (“A time of wonders“) I finished on the idea that “machines like HAL or Her are referred to as super-intelligent or as strong artificial intelligence…and that most experts agree that we are probably 60 years away from being able to create systems like that, but there are many wonders available to […]

Continue reading

A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

Continue reading