August 13, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
Although the space initially is getting a bit crowded, the opportunity for CPG brands and Retailers to promote their goods via a “Buy button” on numerous sites is gaining steam. Laurie Sullivan wrote a good piece in SearchMarketinDaily that highlight some recent moves and companies that are supporting this activity. I think this is a virtually limitless chance for brands to leverage their reach to capture audiences where ever those consumers browse the web. Please share your thoughts here!
Read more: http://www.mediapost.com/publications/article/256049/buy-button-gains-support-from-major-commerce-tech.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=85255