Industry Insights

Retail CPG “Buy Button” Gains Support in 2015 from Major Tech Companies

Although the space initially is getting a bit crowded, the opportunity for CPG brands and Retailers to promote their goods via a “Buy button” on numerous sites is gaining steam.   wrote a good piece in SearchMarketinDaily that highlight some recent moves and companies that are supporting this activity.  I think this is a virtually limitless chance for brands to leverage their reach to capture audiences where ever those consumers browse the web.  Please share your thoughts here!

 

Read more: http://www.mediapost.com/publications/article/256049/buy-button-gains-support-from-major-commerce-tech.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=85255

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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