April 1, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
A recent study by IAB is discussed in a good article in MediaPost by Laurie Sullivan and dives into the statistics that seem to show some cannibalization of different media channels by mobile advertising, especially print. Is this surprising? I think it was just a matter of time. I also think CPG and Retail advertisers need to optimize mobile even more than they are today, in general.
Read more: http://www.mediapost.com/publications/article/246705/iab-mobile-cannibalizes-other-media-marketers-se.html?utm_source=newsletter&utm_medium=email&utm_content=mostread&utm_campaign=81563