Industry Insights

REPORT: China’s smartphone market slows in 2015. Is this cause for concern for CPG and Retail? I actually think not…

An article in BBC states that market research firm, IDC is reporting that the smartphone growth in China has slowed for the first time in six years.  Since the vast majority of people in the Greater China Group of nations (GCG) whom have the ability to acquire mobile devices now possess smartphones, a natural slowing of growth is to be somewhat expected, along with the overall country growth of China slowing ingeneral, also.  I think the next step for both CPG Brands and Retailers is to capture those newer users of mobile technology, that is those acquired over the past six years or so with compelling messaging and relevant offers.  Basic advice, however evidently not so easy to accomplish, as evidenced by weak brand enthusiasm among FMCG product categories in GCG.  What are your thoughts?

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IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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