Industry Insights

REPORT: 83% of B2B CPG Brand sellers need an omnichannel strategy to drive revenue in 2015. Time to shift B2B to online

From a CPG company’s perspective, the B2B buyer ius definitely a customer, right?  That’s obvious.  WHy are so many transactions still executed offline, then?  The vast majority of B2B sellers (83%) cited that in order to thrive they need to have an omnichannel strategy as shown in a great article in MarketingInsider by .  I think brands need to devise a tactical business process to move to a more agile method of driving B2B sales.  Please take a quick look at the article and share your thoughts.

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IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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