May 18, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
From a CPG company’s perspective, the B2B buyer ius definitely a customer, right? That’s obvious. WHy are so many transactions still executed offline, then? The vast majority of B2B sellers (83%) cited that in order to thrive they need to have an omnichannel strategy as shown in a great article in MarketingInsider by Bob Barr. I think brands need to devise a tactical business process to move to a more agile method of driving B2B sales. Please take a quick look at the article and share your thoughts.
Read more: http://www.mediapost.com/publications/article/250134/shifting-b2b-buyers-from-offline-to-online-theyr.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=82942