Industry Insights

REPORT: 72% of Millennials don’t use Wi-Fi passwords. Can FMCG Brands and Retailers help?

OK, so is it a real problem that the majority of millennials don’t feel compelled to use safe browsing practices? An article in U.S. News & World Report By shows insights from a recent study that may may it look like a problem.  The statistics show that many young people, and I suspect people of every age group, don’t take cyber security threats seriously.  I think FMCG / CPG Brands and merchants could be more proactive in suggeting shoppers take advantage of simple practices to lessen cyber threats.  What do you think?

Read more: http://www-03.ibm.com/security/?lnk=buse

http://money.usnews.com/money/personal-finance/articles/2015/06/30/when-it-comes-to-cybersecurity-millennials-throw-caution-to-the-wind

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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