Industry Insights

Only 7% of Retail consumers think CPG brands positively contribute to their lives. Crowd Chat about this!

A Havas report shown in Trendwatching states the fact that few consumers feel brands contribute to their lives in a meaningful way.  WHy is this?  I can think of at least a couple great brands that literally have changed my life for the better.  Maybe brands need to emulate more aspects of these significant brands to capture true brand “enthusiasm”.

Please join the IDC / IBM CPG Crowd Chat on June 12 at 12PM U.S. ET. #IBMCPGchat

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IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

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More wonders

In my last post (“A time of wonders“) I finished on the idea that “machines like HAL or Her are referred to as super-intelligent or as strong artificial intelligence…and that most experts agree that we are probably 60 years away from being able to create systems like that, but there are many wonders available to […]

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A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

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