Industry Insights

Only 7% of Retail consumers think CPG brands positively contribute to their lives. Crowd Chat about this!

A Havas report shown in Trendwatching states the fact that few consumers feel brands contribute to their lives in a meaningful way.  WHy is this?  I can think of at least a couple great brands that literally have changed my life for the better.  Maybe brands need to emulate more aspects of these significant brands to capture true brand “enthusiasm”.

Please join the IDC / IBM CPG Crowd Chat on June 12 at 12PM U.S. ET. #IBMCPGchat https://www.crowdchat.net/IBMCPGChat

Read more:  http://trendwatching.com/trends/enlightened-brands/

http://www-935.ibm.com/services/us/gbs/thoughtleadership/brandenthusiasm/

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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