Retail’s Big Show — A Look Back and a Look Forward

nrf 2017

It’s hard for me to believe that the NRF Retail’s Big Show is once again looming close — about a month and a half out from today!

NRF 2016 — Welcome to the cognitive era

This past year, IBM helped usher in the cognitive era. In our day and age of big data, competitive advantage will go to the consumer brands that are able to tap into this data and, in turn, better tailor their offerings and brands towards their respective audiences. Cognitive technology enables brands to do just that!

This past January, IBM Consumer Products (CP) expert Trevor Davis spoke with us about the importance of being able to capture this data in the face of major disruption that’s happening across all industries — disruption that’s driven by shifts in consumer demographics, new technologies and new business ecologies. In the video, Davis takes it a step further and foresees what CP companies must do in the future to survive and thrive. Take a listen to the video below and let us know what you think!

NRF 2017 — IBM Watson on display

As Trevor mentions in the video, CP brands in the future will need to cater to customer needs on a hyperlocal level. For more information about a solution that can help you accomplish this goal, check out IBM Metropulse, powered by Watson. Also, please consider visiting our NRF 2017 landing page, which will be updated frequently with new content!

Lastly, for more thought-leadership by Trevor Davis, check out his author page.

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