Industry Insights

NEW: Twitter enables CPG marketers to hyper-target known purchasers of competitors’ brands. How?!

I was reading a great article in MediaPost by around the marketing capabilities of Twitter for targeting consumers by CPG (and retail) brands.  What struck me is the targeting power that can be leveraged via that social channel.  Also, with IBM’s partnership with Twitter, I think brands have unprecedented opportunity to derive the real consumer insights that we are all talking about.  This is really great stuff!  Now, Twitter is moving data beyond social listening to drive actionable insights that yield business results.

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IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

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More wonders

In my last post (“A time of wonders“) I finished on the idea that “machines like HAL or Her are referred to as super-intelligent or as strong artificial intelligence…and that most experts agree that we are probably 60 years away from being able to create systems like that, but there are many wonders available to […]

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A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

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