Industry Insights

NEW: Twitter enables CPG marketers to hyper-target known purchasers of competitors’ brands. How?!

I was reading a great article in MediaPost by around the marketing capabilities of Twitter for targeting consumers by CPG (and retail) brands.  What struck me is the targeting power that can be leveraged via that social channel.  Also, with IBM’s partnership with Twitter, I think brands have unprecedented opportunity to derive the real consumer insights that we are all talking about.  This is really great stuff!  Now, Twitter is moving data beyond social listening to drive actionable insights that yield business results.

Read more:  http://www.mediapost.com/publications/article/249884/a-lot-for-cpg-brands-to-like-in-twitter.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=82821#

http://www.ibm.com/big-data/us/en/big-data-and-analytics/ibmandtwitter.html

 

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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