May 15, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
With the impact mobile marketing is making globally today, CPG brands and retailers need to launch aggressive campaigns to differentiate and capture the right audience… right now. A good article in MobileInsider by Alex White covers some of the growing challenges brands (both CPG and retail, for that matter) face with mobile / digital marketing. The key is to devise a very specific plan and then effectively execute against that plan. Please take a look at the article and share your thoughts.
Read more: http://www.mediapost.com/publications/article/248662/mobile-marketing-complexity-shouldnt-scare-brands.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=82913