Industry Insights

MobileInsider: “Mobile Retail Marketing Complexity Shouldn’t Scare CPG Brands Away.” Here are some great insights…

With the impact mobile marketing is making globally today, CPG brands and retailers need to launch aggressive campaigns to differentiate and capture the right audience… right now.  A good article in MobileInsider by covers some of the growing challenges brands (both CPG and retail, for that matter) face with mobile / digital marketing.  The key is to devise a very specific plan and then effectively execute against that plan.  Please take a look at the article and share your thoughts.

Read more:  http://www.mediapost.com/publications/article/248662/mobile-marketing-complexity-shouldnt-scare-brands.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=82913

http://www-935.ibm.com/industries/consumerproducts/

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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