Industry Insights

Mobile Retail CPG Coupon redemption skyrocketing 141%. The key is omnichannel.

Research is showing huge gains in coupon redemption in a variety of channels.  Traditional redemption has been low… 5% or less.  Now we are seeing innovative retailers and CPG brands offering coupons online and giving the shopper the opportunity to save the coupon to their phone.  I think this multichannel, or really omnichannel approach is the way to go for at least the foreseeable future.  What do you think?  Please take a look at this article by in MarketingDaily.




Read more:

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

More stories

Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

Continue reading

More wonders

In my last post (“A time of wonders“) I finished on the idea that “machines like HAL or Her are referred to as super-intelligent or as strong artificial intelligence…and that most experts agree that we are probably 60 years away from being able to create systems like that, but there are many wonders available to […]

Continue reading

A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

Continue reading