Industry Insights

Mobile Retail CPG Coupon redemption skyrocketing 141%. The key is omnichannel.

Research is showing huge gains in coupon redemption in a variety of channels.  Traditional redemption has been low… 5% or less.  Now we are seeing innovative retailers and CPG brands offering coupons online and giving the shopper the opportunity to save the coupon to their phone.  I think this multichannel, or really omnichannel approach is the way to go for at least the foreseeable future.  What do you think?  Please take a look at this article by in MarketingDaily.

 

 

 

Read more: http://www.mediapost.com/publications/article/253446/consumers-want-convenience-of-mobile-coupons.html?utm_source=newsletter&utm_medium=email&utm_content=mostread&utm_campaign=84276

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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