August 4, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
A great post in MarketersBlog by delves into some new thinking around viewing marketing more as a management function. I think CPG brands and Retailers could look at the business function of marketing and eliminate some very old perceptions of what the function should be. Please share your thoughts!
Read more: http://www.ibm.com/commerce/en-us/marketing/?lnk=marketing