Industry Insights

“Marketing CPG: The Art Of Making An Impact Through Video Content”. How Brands and Retail can optimize…

A recent study highlighted in this article by shows that CPG brands own the majority of YouTube impressions.  I think the wide audience this channel commands is a key factor in gaining awareness for brands far beyond traditional vehicles, even other social channels. Please read and share your thoughts on how brands and retailers can best optimize this channel.

Read more: http://www.mediapost.com/publications/article/253256/the-art-of-making-an-impact-through-video-content.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84202

http://www.ibm.com/social-business/us/en/

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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