Industry Insights

Marketing-CPG: CPG Brand Relevance In A 2015 Post-Supermarket World

A very insightful article by Michael Bollinger presents a perspective on where CPG brand impact is heading. His quote, “One thing that never changes for any brand is the imperative to innovate.” cannot be overstated. With the ongoing failure rate of 70+% of 250,000+ new product introductions in the marketplace globally, all brands need to heed the warnings that a lack of innovative product development present.  Please take a read and share your thoughts here!

Read more:  http://www-935.ibm.com/services/us/gbs/thoughtleadership/brandenthusiasm/

http://www.mediapost.com/publications/article/256008/cpg-brand-relevance-in-a-post-supermarket-world.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=85210

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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