Industry Insights

Location Tracking is real in 2015 for CPG and Retail Marketing

A great article in MobileMarketingDaily by Steve Smith discusses how location technology is now linking with other marketing tools.  I think consumers are proving to opt in more often than not, so security and privacy issues are being mitigated properly with the majority of shoppers, thankfully.  Take a read and please share your thoughts.

 

Read more:  http://www-03.ibm.com/software/products/en/ibm-presence-insights

http://www-01.ibm.com/software/commerce/presence-zones-information-kit/

http://www.mediapost.com/publications/article/255107/location-tracking-is-the-new-attribution-engine.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=84867

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

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More wonders

In my last post (“A time of wonders“) I finished on the idea that “machines like HAL or Her are referred to as super-intelligent or as strong artificial intelligence…and that most experts agree that we are probably 60 years away from being able to create systems like that, but there are many wonders available to […]

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A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

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