July 30, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
A great article in MobileMarketingDaily by Steve Smith discusses how location technology is now linking with other marketing tools. I think consumers are proving to opt in more often than not, so security and privacy issues are being mitigated properly with the majority of shoppers, thankfully. Take a read and please share your thoughts.
Read more: http://www-03.ibm.com/software/products/en/ibm-presence-insights