Industry Insights

Instagram To Add Direct-Response Ad Formats. Talk about it at the CPG Crowd Chat June 12

According to an interesting post by in SocialMediaDaily, “Working directly with Facebook’s ad department, Instagram soon plans to help brands reach users based on standard demographics and lifestyle interests.”  This is an intriguing opportunity for brands to leverage these channels in new ways.

A senior IDC Analyst and IBM CPG Industry Leaders will be discussing how to build brand enthusiasm via a Crowd Chat on June 12 at 12PM U.S. ET.  Why not join us and share your thoughts?

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IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

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More wonders

In my last post (“A time of wonders“) I finished on the idea that “machines like HAL or Her are referred to as super-intelligent or as strong artificial intelligence…and that most experts agree that we are probably 60 years away from being able to create systems like that, but there are many wonders available to […]

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A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

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