Industry Insights

IDC REPORT: CPG companies currently analyze only 0.5% of all data in 2015!

Netting business value through data leadership

Today’s never-ending proliferation of data can feel like an ocean: expansive and bountiful, but also unknown and untapped. Like water, data is a “natural resource,” as IBM CEO Ginni Rometty puts it, but one that we’ve yet to fully take advantage of. The key may lie not in the data but the roles that control it: chief data officers, chief analytics officers, and other forms of data leaders.

According to an IDC report, companies currently analyze a mere 0.5 percent of all data even though by 2020, 33 percent of the world’s data (a whopping 40 zetabytes) will be useful if analyzed. “Organizations know there is value in data and analytics, but struggle with understanding the different analytics capabilities they can leverage and when to use them,” suggests Gartner. Although organizations seek better analytical capabilities, many are still early in their journey to set up these dedicated teams with the necessary tools and education.

Please read through this post and share your thoughts here!

Read more: http://ibmcai.com/2015/07/22/netting-business-value-through-data-leadership/

Read more: http://ibmcai.com/2015/07/22/netting-business-value-through-data-leadership/

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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