Industry Insights

IDC REPORT: CPG companies currently analyze only 0.5% of all data in 2015!

Netting business value through data leadership

Today’s never-ending proliferation of data can feel like an ocean: expansive and bountiful, but also unknown and untapped. Like water, data is a “natural resource,” as IBM CEO Ginni Rometty puts it, but one that we’ve yet to fully take advantage of. The key may lie not in the data but the roles that control it: chief data officers, chief analytics officers, and other forms of data leaders.

According to an IDC report, companies currently analyze a mere 0.5 percent of all data even though by 2020, 33 percent of the world’s data (a whopping 40 zetabytes) will be useful if analyzed. “Organizations know there is value in data and analytics, but struggle with understanding the different analytics capabilities they can leverage and when to use them,” suggests Gartner. Although organizations seek better analytical capabilities, many are still early in their journey to set up these dedicated teams with the necessary tools and education.

Please read through this post and share your thoughts here!

Read more:

Read more:

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

More stories

Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

Continue reading

More wonders

In my last post (“A time of wonders“) I finished on the idea that “machines like HAL or Her are referred to as super-intelligent or as strong artificial intelligence…and that most experts agree that we are probably 60 years away from being able to create systems like that, but there are many wonders available to […]

Continue reading

A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

Continue reading