Industry Insights

IBM and Facebook Team Up for Personalized CPG and Retail Brand Experiences via People-Based Marketing

Facebook and IBM Commerce announced that they will collaborate to provide the world’s leading brands with tailored marketing capabilities that reach the right people at the right time with the right message.

Starting today, IBM’s marketing cloud clients can now utilize Facebook’s powerful ad capabilities such as Custom Audiences, along with IBM’s deep analytics and design features, to create meaningful experiences for their customers across applications, devices and time. Using IBM’s new Journey Designer, brands can create personalized customer experiences across all engagement touch points and then use Journey Analytics to gain an understanding, at an aggregate level, of how customers responded.

 

IBM will use deep analytics, on top of Facebook’s anonymized and aggregate audience insights with additional information from IBM’s marketing cloud so marketers have a clearer picture of their target audiences. Marketers can also replicate proven campaigns beyond Facebook to other brand channels including their stores, websites and through mobile apps to reach the customer wherever they most prefer to connect with the brand. All of this means better ads for people.

For example, a retailer or CPG brand launching a new line of running gear can use Facebook’s Custom Audiences and targeting solutions to segment its customer groups that are interested in long-distance running. The brand can then glean aggregated insights into the audience’s preferences in running gear and, based on location, offer deals on apparel that fit the appropriate training climate.

Read more:  http://www-03.ibm.com/press/us/en/pressrelease/46760.wss?ce=&ct=&cmp=&cm=&cr=&ccy=

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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