August 7, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
An article in MediaPost by Bryce Johnson acknowledges the huge challenge with getting your brand truly engaged with millennials via mobile. Bryce gives some good, solid tips for effective engagement, and I think CPG and Retail brands could leverage these suggestions to grow their brand value. Please read the article and share your thoughts.
Read more: http://www.ibm.com/mobilefirst/us/en/