April 10, 2015 | Written by: Ralph Jacobson
Categorized: Industry Insights
There is a great post in B2B Marketing by Bob Oord around content marketing that shares some tactical ideas, even though it was written from a bit of a high level perspective. I like the list of “7 foundations” in the piece, since many of us in CPG and Retail are driving content toward “buyer persona”. Please take a look at the article and share your thoughts here!
Read more: http://www.b2bmarketing.net/blog/posts/2015/04/08/b2b-content-marketing-%E2%80%93-7-foundations