Industry Insights

How Retail and CPG can get more out of Big Data and Analytics in 2015

I am finding that most CPG and Retail executives with whom I speak are struggling to optimize their leveraging of the data they are capturing across their businesses.  The challenge arises when execs invest in new technology and “hope” that solves all their issues.  Well, as we’ve seen in the past with other business challenges, technology, alone is rarely the answer.  An article in Strategy+Business by David Meer dives into some ideas around what can help companies achieve greater success by gaining deeper insights with effective analytics.  Please take a quick read and share your thoughts here!

 

Read more:  http://www.ibm.com/analytics/us/en/industry/retail/index.html

http://www.strategy-business.com/blog/Overcoming-Big-Datas-Challenges

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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