Industry Insights

How can infusion of local market data create new consumer insights? See this new Consumer Journey Map!

The new Consumer Insights and Engagement journey map is a business use case scenario story board that describes how a disassociated shopper can be nurtured to become a loyal brand enthusiast. Your organization can capitalize on relationships with leading social media capabilities from Twitter, Facebook and the Weather Service to take advantage of the timely and dynamic insights that those data sources provide. Social Merchandising for Consumer Products delivers insights from consumer-generated data to improve merchandising and assortment decisions with improved localization and timeliness. Corporate sales and marketing teams, as well as financial analysts, can identify trends and respond quickly to improve inventory turnover, gain insights into how customers perceive quality and value, and promote consumer satisfaction and loyalty.


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IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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Build your own wonder

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to human, but elect a sense of revulsion rather than wonder.  Creepy is another word that gets used.  It is an old idea (first used by a Japanese roboticist working […]

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More wonders

In my last post (“A time of wonders“) I finished on the idea that “machines like HAL or Her are referred to as super-intelligent or as strong artificial intelligence…and that most experts agree that we are probably 60 years away from being able to create systems like that, but there are many wonders available to […]

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A time of wonders

Wonders indeed.  Last year a man’s life was saved in Missouri when his Tesla car drove him to hospital on autopilot. It seems that every day we read headlines like that one: you could call it a time of wonders, and all of them seem to be the result of artificial intelligence or AI. It […]

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