Industry Insights

How can infusion of local market data create new consumer insights? See this new Consumer Journey Map!

The new Consumer Insights and Engagement journey map is a business use case scenario story board that describes how a disassociated shopper can be nurtured to become a loyal brand enthusiast. Your organization can capitalize on relationships with leading social media capabilities from Twitter, Facebook and the Weather Service to take advantage of the timely and dynamic insights that those data sources provide. Social Merchandising for Consumer Products delivers insights from consumer-generated data to improve merchandising and assortment decisions with improved localization and timeliness. Corporate sales and marketing teams, as well as financial analysts, can identify trends and respond quickly to improve inventory turnover, gain insights into how customers perceive quality and value, and promote consumer satisfaction and loyalty.

 

See more:  https://prezi.com/wuszflfzzxsh/cp-connected-marketing/

http://www.ibm.com/analytics/us/en/industry/consumer-products/index.html

 

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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