Industry Insights

Hotels Adjust Prices Based on Social Media Reputation. Hmm… Could CPG & Retail Leverage this?!

A great post in SocialMediaDaily by describes how a number of hospitality chains have already embraced social media as a customer relationship management tool.  I’m thinking why couldn’t a CPG Brand or Retailer do a similar program? With some great social merchandising tools available for both of our industries, I believe brand marketers could definitely make this happen in our businesses.

Read more: http://www.mediapost.com/publications/article/250914/hotels-adjust-prices-based-on-their-social-media-r.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=83251

http://www.ibm.com/analytics/us/en/industry/index.html

http://www-935.ibm.com/services/us/gbs/thoughtleadership/big-data-consumerproducts/

 

IBM Worldwide Retail Industry Analytics Portfolio Marketing Manager

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