December 30, 2016 | Written by: Ben Baker
Categorized: Industry Insights
As I wrote in my “2016 highlights” post for the Retail blog, 2016 was a year to forget for many Consumer Products (CP) companies. Consumer-facing industries have spent much of 2016 strategizing how to fight off disruption within their industries, and every passing day seemed to bring about a new startup competitor. Outside of the industry, the world is rife with uncertainty, from unstable economies to unforeseen political developments. It’s simply a different day and time, where any “average Joe” or “average Jane” with a computer and some cash can suddenly cause heartburn for traditional Retail and Consumer Products companies.
Hopefully, in the midst of the 2016 stress, this blog has offered some helpful content to our readers, from news to advice to industry happenings. I want to take a moment to recap my personal “top 6” from the Consumer Products industry blog throughout 2016.
Hear from Trevor Davis — one of the leading minds on the Insights on Business for Consumer Products blog — as he recaps his journeys on the floor of the National Retail Federation Retail’s Big Show 2016. In the post, Trevor recaps what was great about the show, what was lacking at the show and even shares some pictures of his event “swag.”
Read about this unique IBM study — Data is Fashionable — that focuses on how data and technology has changed the relationship between the fashion industry and its consumers. In Data is Fashionable, the IBM Interactive Experience (iX) team used data from almost 1,000,000 digital conversations across multiple social media platforms to analyze the relationship between twenty fashion brands and their audiences.
The study is truly unique and was used to springboard the IBM Consumer campaign in Europe, which focused on the fashion and luxury segment. Don’t miss this opportunity to explore these unique findings.
In the 2016 Global Customer Experience Index, consumers identified that one of the most important things that mattered to them was a relevant experiences with brands, yet these sorts of expectations are difficult to reach at scale. Now, accurate assortments can be achieved on a neighborhood level by pulling in multiple sources of local data, such as social media data, local events and weather data. Hear more in this blog as Colm O’Brien unpacks this new solution.
This blog, focusing in trends inside of the Wholesale Distribution industry, is the first blog in a 12-part series, unpacking much of the content featured in this year’s edition of Facing the Forces of Change®: Navigating the Seas of Disruption, published by the National Association of Wholesaler-Distributors (NAW). This study is the only major research study analyzing the future of wholesale distribution within multiple lines of trade, and this blog series summarizes much of what is discussed in that study. Take a look!
In 2016, IBM ushered in the Cognitive Era, putting massive investment into the idea that brands who hope to succeed in the future must utilize, analyze and act quickly upon all data that is available to them. In this post, industry expert Trevor Davis sheds light on the current state of data analytics and exactly why cognitive computing is the next evolution of data analytics as we know it.
What better way to close out 2016 than with a look at 2017? Read this blog to get a preview of IBM’s presence at the National Retail Federation Retail’s Big Show 2017, and to get a sneak peek of what trends IBM Consumer will be following as 2017 rolls around.
To be sure, 2016 has been a year of surprises, and let’s wish the same for 2017 — but surprises for the better! Be sure to stay tuned to the Insights on Business for Consumer Products blog in 2017 for even more news, updates, research and commentary on the industry that we all know and love.
Happy New Year!