Events

Are you Keeping Up with Generational Change?

Teacher and schoolgirls with digital tablet

As a person that has spent much of my life in a world where a telephone conversation was the primary means of communication, I am often left dumbfounded at the reluctance of the ‘younger generation’ to make a simple phone call. I see it again and again with my own children (ages 19 and 21) as well as the Scouts in my local Boy Scout Troop. When I suggest to one of the Scouts that they call an adult to make an appointment for Merit Badge counseling, I get a look as if I have asked them to clean a toilet with their toothbrush.

I saw a survey recently that stated 75% of millennials, if given the choice between only being able to text or call on their mobile phones, would rather lose the ability to talk versus text! Based on my own personal experience mentioned above, I think that number is going to grow with Generation Z (those born in 1995 and later).

Clearly there are significant implications in terms of consumer engagement; brands will need to communicate with consumers via the channel that they prefer. This is both a disruptive trend as well as an opportunity for brands to directly engage with consumers via an extremely efficient mechanism to drive loyalty and advocacy.

There are a couple of very relevant IBM briefings at NRF on these topics. Interested in learning more about Generation Z? Join Chris Wong on Monday, January 16, 2:30 to 3:00 p.m. Location Hall E, 1E 16 to hear his presentation called “Who is Gen Z?”

If you are interested in learning more about the disruptive technologies — such as chat bots — please have your IBM representative sign you up to hear Chris Palmer’s talk on “The Next Big Disruptions: Hyper Personalization, Automated Attribution, and Chat Bots” on Monday at 3:00 p.m.

If you are interested in hearing more about IBM’s presence at the NRF Big Show 2017, take a look at the IBM at NRF landing page.

Consumer Products Industry Executive Consultant, IBM

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